Topics Overview

Digital Transformation:
From Historical Marketplace To Regional Online-Marketplace:

With the successful re-launch of the regional online portal "einfach Heimat" a new local commerce initiative for north-west Germany by Niedersachsen Wasser Kooperations- und Dienstleistungsgesellschaft mbH with support from JaJuMa GmbH is available to its customers.
The local online marketplace was realized based on the online marketplace software JaJuMa-Market.
einfach Heimat stands out in the most positive way from many other local marketplace experiments.

The regional online marketplace einfach Heimat offers its visitors, based on the Online marketplace solution JaJuMa-Market diverse products and services from regional partners, free vouchers for experiences and products as well as knowledge about water and topics from the region. OOWV customers, as Germany's largest utility and disposal company in terms of area, also offer customers access to the OOWV's digital service account via single sign-on.

Read more below why einfach Heimat is a showcase project for digital transformation and how the project stands out from other regional / local online marketplaces.

Local Commerce – Just A Hype?

The topic of local commerce is currently much discussed and commented. On the one hand, as one of the current trends in e-commerce and a source of salvation for the traditional brick-and-mortar retail trade, on the other hand, it is often seen critically as a wrong path for which there is no need and no opportunities.

Contrary to the skepticism that exists in some cases, however, new local commerce initiatives are currently being announced and also launched ...

„Real“ Online Marketplace vs. Dropshipping

In the last blog post we had described the main reasons why online marketplaces fail. The distribution of tasks and roles along the value chain of an online marketplace business and thus the design of the business processes as well as the definition of the business model have direct implications for these reasons and thus the success of an online marketplace.

With Infographic:
Online Marketplace vs. Dropshipping

Top 10 Reasons Why Online Marketplaces Fail

There are many examples of successful online marketplaces in a wide range of variants that show the opportunities and potential of these business models. In view of these successful "proof-of-concepts" in the market and the advantages associated with marketplace models, it is tempting to set up your own marketplace.

But: If you look at the e-commerce and founder scene of the past few years, you will also find a whole range of marketplaces that have not managed to establish themselves in the long run. The question arises: what are the most common mistakes and the challenges that cause online marketplaces to fail?

Reference Marketplace Is Online!

The entire JaJuMa team has been really looking forward to this blog entry for quite some time. It was certainly a hard piece of work and within a few night shifts we got to know our coffee pots even better, but we are very happy that we were able to hand over our first market place project in live mode to Anyone interested can now admire our system directly under real world conditions and see in this show case how a shop-in-shop system can be implemented with our Marketplace Solution .

A Marketplace-Software Is On The Way…

Yes, we admit it right away! Blogging, we have recently neglected somewhat. The discussions and consistently positive feedback on our Marketplace Software where just too exciting. Furthermore we welcomed the next marketplace as a customer at JaJuMa. But none of the feedback is lost. They all go into the continuous development and more optimizations for customer-friendliness of our multi-vendor system. On the other hand, with us it is true that self-representation comes second. In that sense, do not blame us, we will try to improve somewhat in return.

Search For A Marketplace Software - Our Experience

When we started the first brainstorming sessions for our delicatessen marketplace at the end of 2011, the question regarding a suitable software almost automatically came up. For IT-savvy people, as we certainly are, this is probably the most normal thing in the world. In addition to summarizing and intensive discussion regarding technical requirements for a future marketplace software or a shop-in-shop system, we also carried out a first base search on the internet for possible solutions.