With the successful re-launch of the regional online portal "einfach Heimat" a new local commerce initiative for north-west Germany by Niedersachsen Wasser Kooperations- und Dienstleistungsgesellschaft mbH with support from JaJuMa GmbH is available to its customers.
The local online marketplace was realized based on the online marketplace software JaJuMa-Market.
einfach Heimat stands out in the most positive way from many other local marketplace experiments.

The topic of local commerce is currently much discussed and commented. On the one hand, as one of the current trends in e-commerce and a source of salvation for the traditional brick-and-mortar retail trade, on the other hand, it is often seen critically as a wrong path for which there is no need and no opportunities.

Contrary to the skepticism that exists in some cases, however, new local commerce initiatives are currently being announced and also launched ...

In the last blog post we had described the main reasons why online marketplaces fail. The distribution of tasks and roles along the value chain of an online marketplace business and thus the design of the business processes as well as the definition of the business model have direct implications for these reasons and thus the success of an online marketplace.

With Infographic:
Online Marketplace vs. Dropshipping

There are many examples of successful online marketplaces in a wide range of variants that show the opportunities and potential of these business models. In view of these successful "proof-of-concepts" in the market and the advantages associated with marketplace models, it is tempting to set up your own marketplace.

But: If you look at the e-commerce and founder scene of the past few years, you will also find a whole range of marketplaces that have not managed to establish themselves in the long run. The question arises: what are the most common mistakes and the challenges that cause online marketplaces to fail?