Image optimization for websites can be a tricky task!
Image files should be as small as possible for fast loading, while still being sharp and of high quality. For this, using the right image file format and the perfect balance between compression and quality is key.
Images should not slow down the page load more than necessary. This means images should only be loaded when really needed and visible to the visitor.
Images should be displayed as crystal clear and sharp as possible down to the smallest detail, on every device and display. For this, images need to be optimized for utilizing the capabilities that modern "Retina" / High-Resolution displays with higher pixel-densities provide.

This is where our Ultimate Image Optimization for Magento 2 extension comes to your rescue!
The All-In-One image optimization extension takes care of all these image optimizations for you. Automating the optimization process as much as possible, saving you a lot of manual work, while still allowing you to control and manage the optimization to suit your specific needs.

Check the detailed descriptions below to see how JaJuMa Ultimate Image Optimizer will help you boost your page load times, SEO rankings and conversion rate, thanks to perfectly optimized and high-quality images.

AVIF Optimized Images for Magento 2

Now that WebP has already become a quasi-standard for websites, there is a new superstar of image formats: AVIF .
JaJuMa Ultimate Image Optimizer is the first extension that allows to use this new technology also with Magento 2!

The AV1 (AVIF) image format is based on the AOMedia Video 1 (AV1) codec, which is developed by the Alliance for Open Media (AOMedia). Compared to WebP, AVIF enables significantly smaller file sizes and thus faster loading times with the same quality. As of today, AVIF is only supported by Chrome Browser, Opera & Firefox, but the other browsers will probably also support this new image format in the near future.

No question: The future belongs to AVIF! Although the underlying standard has not yet been finalized, the realizable benefits are so good that the technology is already being used by major players such as e. g. Netflix productively.

Not only the superiority of the technology but also the numerous well-known representatives of the technology industry who are behind AV1 (Google, Facebook, Apple, Netflix, Microsoft, Amazon ... to name just a few) suggest that AVIF will quickly become established.

So why wait?
Use AVIF today in your Magento 2 store for faster loading times and even smaller image files with the same quality.
With JaJuMa Ultimate Image Optimizer, of course, 100% browser compatible and fallback to WebP or JPG / PNG image formats supported by the respective browser.
And together with the other features and advantages that our extension offers.

WebP Optimized Images

Using WebP images or not, thats nothing you can seriously argue about.
Seeing how superior this image format is compared to traditional .jpg and .png, the benefits coming with it and by now all major browsers supporting .webp, its an optimization no website or store would want to miss out.

Want to learn more about WebP, how good it is and how the conversion works? Please check JaJuMa WebP Optimized Images description and WebP FAQ for details as well as WebP vs. JPG/PNG quality comparisons.

JaJuMa Ultimate Image Optimizer includes all the features of our WebP Optimized Images extension, the #1 solution for adding WebP images to Magento 2.

While WebP is great for reducing the image file size, we take image optimization for Magento 2 to the next level with JaJuMa Ultimate Image Optimizer - Read on below to learn about the additional optimizations provided by this extension.

Lazy Loading for Images

Out of the box, Magento 2 lacks lazy loading for images. Which is an important feature for improving user experience as well as page load times - especially on mobile devices - and by this also improving your SEO rankings.

JaJuMa Ultimate Image Optimizer allows you to add both, native lazy loading for browsers that support it and / or script based lazy loading working in any browser.

Lazy loading feature of JaJuMa Ultimate Image Optimizer

• will be added to images already converted to .avif/.webp
• is fully compatible with .avif/.webp images and <picture>-tags
• allows to configure your custom lazy loading icon matching your theme (or use none/transparent loading icon)
• allows you to exclude images from lazy loading as needed by configuration (e. g. "hero"-images above-the-fold).

High-Resolution ("Retina") Images for Magento 2

Ever been unsatisfied with the quality of your product images?
Product images being somehow blurry, not showing the small details nicely?
Then it's time to change that and make your product images stand-out and a real joy to look at. Making use of modern displays high pixel density effectively will give you stunning, crystal-clear product images where even tiny details are showing sharp and not blurry anymore.

JaJuMa Ultimate Image Optimizer creates and adds these High-Resolution ("Retina") Images automatically and lets the browser download the most suitable version depending on your client's device/display.
To match your specific needs, the extension allows you to choose between adding double and/or triple resolution image versions for your product images.

Manual & FAQ