Every online store needs to understand the customer through web analytics. Matomo Analytics extension by JaJuMa enables you to use Matomo, the leading open-source web analytics system in your Magento 2 store. With Matomo you get all the insights you need is through a comprehensive range of reports and statistics with flexible options for filtering and analyzing your data. Benefit from 100% accurate data (no data sampling as e. g. with Google Analytics), 100% accurate conversion tracking via server-side tracking, the possibilities provided by Matomo Tag Manager and the flexibility of an open-source system that can be freely adjusted and customized to your needs.

Building trust and complying with legal regulations and privacy laws such as GDPR and CCPA are business-critical goals for every online store. By integrating and using Matomo Analytics with our extension instead of using Google Analytics you can achieve these goals. Do not lose customers anymore because of annoying consent screens and avoid getting fined for data/privacy breaches or non-compliance with respective laws and regulations.

Get started today, play it safe by keeping your data under your control and not sharing it with others while having a tool for high-quality actionable insights at hand.

Visitor & Page View Tracking With Matomo Analytics

Rock solid base for understanding your customers, with complete & accurate tracking as never before!

Matomo Analytics by JaJuMa is a highly flexible and advanced analytics and tracking implementation for Magento 2
The tracking behavior can be easily configured from backend. This including advanced features found with no other analytics solution that enables you to enjoy the most complete and accurate tracking data possible.

Stealth Mode: More than 30% of internet users use Adblockers and hence never show up in other analytics tool such as Google Analytics. With the Stealth Mode included in our extension you can finally find out how many visitors your Magento 2 store really has!
Tracking Back/Forward Cache (bfache) Restores: Restores from bfcache are not tracked by other analytics solutions and implementations. That means, with bfcache enabled, another ~10% of page views on desktop and ~20% page views on mobile are missing in your current analytics data. With our extension, you can now get the full picture about your visitors and what is going on on your site!

Ever wondered why your analytics data does not match your data in Magento and misses conversions?
There are many reasons, customer does not see the success page, so the JS conversion tracking gets never executed, Adblockers etc.

Server-Side Conversion Tracking via PHP: With our extension you can now have 100% conversions tracked! This also applies to add to cart actions to give you a complete picture regarding e-commerce activities in your store.
Reliable & Flexible E-Commerce Tracking: 2 modes are supported by our server-side e-commerce/conversion tracker: Real-time or via queue to avoid any performance impacts. Additionally you can choose to track all or only paid orders.

E-Commerce / Conversion Tracking - Server-Side via PHP

100% accurate conversion tracking - super flexible in real-time or via queue, for all or only paid orders!

Matomo Dashboard Integration

Check Your Analytics Without Logging In Into Another System!

Powerful analytics, but easy and convenient to use right at your hand in your Magento backend!

Dashboard Integration: Logging in to your Google Analytics account every time you want to check your visitor stats? Another browser tab open all the time just to get the info you frequently need?
Not needed anymore with our extension, now you can access your analytics data and visitor stats directly from your Magento backend.

Just web analytics is not enough for your Marketing? Need the flexibility to easily add other 3rd Party scripts etc. via a simple User Interface? Or simply want to say good-bye to Google for good?

Matomo Tag Manager: Make use of Matomo's powerful Tag Manager solution and easily add your containers to your Magento store with our extension - with no performance penalty for your site!

Matomo Tag Manager Support

Of course, we also added support for Matomo Tag Manager, the powerful alternative to Google Tag Manager!

Privacy & Security

GDPR compliant web analytics and enhanced security for your Matomo site!

Trust in your brand is key for your success. Respecting privacy, compliant and secure processing of customer data is key for trust in your brand.

GDPR Compliant Web Analytics: Matomo is build with privacy in mind and enables you to do GDPR compliant user tracking.
Enhanced Security: With the Stealth Mode provided by our extension your Matomo site does not need to be exposed to public internet anymore. Keep access to your Matomo site restricted to your intranet or interal IPs.

Google Analytics & Google Tag Manager - Every developers nightmare when it comes to performance optimization and Core Web Vitals! Worries you don't have with our Matomo Analytics extension.

Defer execution until user interaction: For both, the JS tracker and Matomo Tag Manager, we added the option to execute them only after user interaction - Web analytics and tracking with no performance impact becoming real!
But that's not all, we even contributed a Trigger for Matomo to allow deferring each tag in Matomo Tag Manager until user interaction.

Analytics With No Impact On Your Page Speed & Core Web Vitals (CWV)

Performance Optimizations Out-Of-The-Box!

Manual & FAQ