About Hyvä Theme
& Magento 2

Magento 2 Frontend Rethought And Redone.

Top performance and fast loading times on mobile and desktop

What is Hyvä Theme
for Magento 2?

The standard Magento frontend "Luma" has been much criticized since its release in 2015. Too slow, unnecessarily complex, too much effort even for smallest adjustments and changes to the design template.

It was exactly this criticism and dissatisfaction in the Magento community that was the motivation for the development of Hyvä. The idea behind Hyvä is to build a new frontend or design template for Magento 2 from scratch. A template that throws everything "bad" about Luma overboard and instead is built from scratch and well thought out. Without outdated technologies and without unnecessary complex overhead, but still with all the features and possibilities that make Magento stand out.

A design that with a leaner approach and modern technologies also meets today's expectations and requirements for performance, flexibility and easy customizability and that without bringing new challenges at the same time like it is the case with other frontend approaches (e.g. PWA, Headless...) with much higher implementation efforts and additional complexity.

Why is the Hyvä
Theme better?

The Hyvä Theme promises:

  • Reduced complexity
  • Improved performance
  • Improved developer experience
  • Improved development speed
  • Lower dependencies
  • Lower learning curve

Boom! That's an announcement!
Does Hyvä Theme live up to these promises and is it really that good?

Short and sweet answer: Yes. Hyvä Themes abandons the old and cumbersome frameworks like KnockoutJS, RequireJS and jQuery on which the standard Magento 2 frontend is based.
Instead, Hyvä Theme relies on modern and lean frameworks, AlpineJS and TailwindCSS and takes full advantage of the capabilities of modern browsers with VanillaJS. Retained components of the well-known Magento frontend architecture that have proven themselves: Layout XML, PHTML templates, caching...

You still have questions or need more information about Hyvä Themes?
You would like to test Hyvä Theme with your own test instance?
You would like to use Hyvä Themes for your online store?

Click Here

Hyvä Theme Highlights

The Hyvä Theme:
The best frontend for Magento 2.
Excellent performance without compromise on all devices,
thanks to most modern technology stack!


Rocket Fast Page Load TImes
Top Core Web Vitals Values


Modern Technologies:

Modern Technologies:

Unlimited Customizability


Strong & Fast Growing
Hyvä Community

& Continous Optimization

Minimum Budget Requirements

And Not Just A Hype

Compatible With Many
3rd Party Modules

Full Magento Power

Interested in Magento with Hyvä Theme?We Are Happy To Discuss!

We will get back to you as soon as possible!


Magento 2 with Hyvä Theme & JaJuMa:
Make your Magento store and
your e-commerce business ready for the future!

That's why Hyvä Theme is the best frontend for Magento 2

The streamlining by using the modern frameworks AlpineJS & TailwindCSS is the key to achieving the outstanding performance and the accompanying top user experience that the Hyvä theme offers.

Another effect of this streamlining:
Simplification leads to less complexity, easier implementation of customizations and overall shorter development times.

For you as a merchant, this means:
A first-class frontend with all the comprehensive possibilities Magento offers, while at the same time lower budget requirements and shorter project times.

Too good to be true or not convinced yet?
Read on to learn more about the benefits JaJuMa and Hyvä can offer you...

AMP PWA Headless
HYVÄ Is The Future!

In the past, there have always been new ideas and approaches to make Magento better, faster, more modern... with new technologies.
Again and again, these ideas also said: This is the future! So you have to do it now, otherwise, you will be left behind.

Naturally, we have also looked at these earlier approaches and dealt with them. After all, it's fun to deal with new things, learn new things and try them out. Of course, we were also repeatedly approached by customers, whether one would not have to make "PWA" now?.

However, none of these earlier ideas and hypes could convince us. From our point of view, the disadvantages outweighed the advantages, more hype than "gamechanger". Accordingly, we have also always advised our customers against getting involved in AMP or PWA and investing in these hypes. Too bad about the sales for us, but you don't have to go along with every technology hype. More important in the end is the overall result and a satisfied customer.

With Hyvä Theme, it was different from the very first moment, Belly feeling: there's the gamechanger!.
Even when we first read the concept and idea behind Hyvä it was an eye-opening experience. It was exactly the realization of many whining conversations over lunch about Magento 2 "You'd have to..."

So we took a closer look at Hyvä Themes. Despite the positive gut feeling, but also with some skepticism due to the earlier disillusionments regarding other frontend alternatives. First tests, reading in docs etc. about Hyvä, AlpineJS, TailwindCSS..., make the first of our extensions compatible with Hyvä Theme as the first "real-life" tests...

Conclusion: Our gut feeling did not deceive us. The skepticism has evaporated!
Hyvä keeps what it promises and convinces in every aspect. It is the frontend the Magento community has been waiting for.
Hyvä is a gamechanger.
Hyvä is the future!

We are excited about Hyvä Theme!

Is Hyvä Theme revolutionary?
Maybe not, more appropriate would be: it's a clever rework of the previous Magento frontend architecture.
In which outdated and obsolete components have been replaced with newer and more powerful ones.
It's the powerful frontend Magento deserves.

Is Hyvä Theme a hype?
Granted, the attention and comments Hyvä has been getting since its release are reminiscent of a hype.
But the concept and implementation are too good to just disappear again like some other inflated hype.

We are convinced:
Hyvä Theme is here to stay! Hyvä Theme is the front-end "way to go" for a convincing, contemporary and future-proof e-commerce solution based on Magento which is still the most powerful e-commerce system.

What Do You Think?

Hyvä Themes Frontend für Magento 2

JaJuMa: From Hyvä Theme Early Adopter to being Hyvänauts

We have been dealing with Hyvä Theme as Hyvä early adopters since the first release.
It has been an exciting and interesting experience from the beginning and also an educational time.
We present some milestones and what we have achieved on our journey so far with the Hyvä rocket as "Hyvänauts" below:

Definition for Hyvänaut (noun):
Hyvänaut noun


A Hyvänaut (from Finnish "Hyvä" = "Good" and
ancient Greek ναύτης (nautes) = 'sailor') is a software developer who develops e-commerce websites with exceptional performance and user experience based on the Hyvä theme.

JaJuMa Hyvänaut riding the Hyvä rocket

We are proud of what we have achieved with Hyvä Themes so far and believe it is well worth seeing.
But we have more planned, some in the works and more in the pipeline...
The journey of the JaJuMa Hyvänauts riding the Hyvä rocket continues:

With the listed milestones there are already some "premieres", but we want more, more premieres will follow!
For us, however, "Hyvä First" also applies in the meantime; we now develop new extensions for Hyvä first, and only as a second step for Luma.
And for some time now, we have been using Hyvä in all new customer projects (references will be presented here soon) and generally recommend Hyvä themes in all customer meetings as the first choice when it comes to deciding on a Magento frontend.

Come on board with us! You too can benefit from the advantages of Hyvä Theme and our experience as "Hyvänauts"...

Our services for you with Hyvä Frontend and Magento 2

You want a Magento online shop that convinces all along the line? Maximum performance, top core web vital (CWV) values, optimal user experience?
Use Magento 2 with all its possibilities to the fullest, SEO optimized for the best possible rankings on Google?
Then you are at the right address with us:

Our services for you:

  • We accompany your project from start to finish.
    From setting up a test system to deployment on a live server.
  • We customize the Hyvä theme exactly according to your wishes or exactly according to the specifications of your designer
  • We implement 3rd party extensions for you and customize them to your requirements if needed
  • We develop additional modules for you so that your store offers all the features you need
  • Of course, we also accompany your go-live and support you afterwards with the operation, maintenance and further development of your Magento online store with Hyvä

by JaJuMa