JaJuMa Blog

In enterprise e-commerce, simplicity sells.But simplicity can also blind. Behind Shopify’s polished SaaS surface liesa costly, inflexible reality.A fog that hides its long-term risks. This fog is seductive; it promises speed to market and freedom from technical overhead.

the quest for ultimate speed is relentless.One of the final, most stubborn bottlenecks in this quest is render-blocking CSS.This guide unveils a cutting-edge strategy to eliminate it entirely, transforming your store's performance and user experience.

A slow website is more than just an annoyance;it's a silent drain on your revenue.This isn't a vague feeling or an abstract technical problem - it's a quantifiable financial liability.

Hyvä Checkout is a high-performance, standalone replacement for Magento's default checkout. It's engineered to be incredibly fast (up to 13x faster on mobile), which directly reduces cart abandonment and increases sales.

Hyvä Commerce is a new, comprehensive product suite for Magento 2 (Open Source and Adobe Commerce) designed to significantly enhance store performance, backend usability, and content management.

If Hyvä Themes are the high-performance engine, then Hyvä UI is the precision-engineered toolkit that helps you build the sleek, functional, and user-friendly vehicle around it - faster and more efficiently than ever before.

Four years ago, we saw the future of Magento performance, and its name was Hyvä. Today, we're thrilled and incredibly proud to announce the achievement of being Hyvä Gold Partner, a significant milestone reflecting years of dedication, innovation, and collaboration within the vibrant Hyvä ecosystem. This recognition underscores JaJuMa's position as a leading Hyvä Development Agency, committed to leveraging the revolutionary Hyvä Theme to build exceptional Magento e-commerce experiences.

For Magento 2 stores owners performance is a constant challenge. Truly excelling requires a deep understanding of key performance metrics, and among these, Largest Contentful Paint (LCP) stands out as a critical factor.

One of the most persistent headaches for Magento 2 store owners is the relentless tide of spam. From pesky fake customer accounts clogging your database to misleading contact form submissions and even bogus product reviews, spam can negatively impact your store's performance, credibility, and ultimately, your reputation and success.

The world of ecommerce can sometimes feel like a roller coaster: One moment your online store is buzzing with traffic and sales, the next it’s down, leaving you in a state of panic.That’s exactly what happened to one of our Magento clients:

Our delicious ecommerce recipe for a fast Magento launch starts with the finest ingredients: Magento, Hyvä, and JaJuMa. Magento provides the robust foundation, Hyvä adds the speed and agility, and JaJuMa contributes the secret spices of expertise and optimization.

For years, our agency website was a bit like that old rag rug everyone has—a collection of patches and mismatched pieces that somehow managed to hold together while somehow getting the job done.  It was time to transition to something more powerful and modern...

Welcome to our Magento Christmas Calendar 2023!With our Christmas Calendar we hope to bring some joy and fun for everyone in the Magento community while counting down the days until Christmas...Our calendar is packed for you with tons of surprises , Magento stuff and things to play with...And the best of all: It's all FREE!

Magento is a popular e-commerce platform that powers thousands of online stores around the world. If you're running an online store on Magento, you know how important it is to provide your customers with a fast and responsive website. Slow load times and poor user experience can lead to lost sales and decreased customer satisfaction. That's where bfcache comes in…

It's not really new information, the default Magento frontend "Luma Theme" will be discontinued by AdobeThis was communicated some time ago, but now confirmed again in the January update of the Magento Open Source Community Alliance.That it will happen sooner or later was also foreseeable. The Luma theme was, to put it mildly, not a success story from the beginning.

If you run a Magento store and have to comply with GDPR regulations and/or value your customer's privacy, this post might be helpful for you. In this post, we will introduce some extensions that will help with GDPR compliance and give some tips on how following privacy laws can also be used to improve the user experience (UX) and performance of your Magento store. It truly can be a pain to follow each and every requirement that comes with privacy laws.

So there has been the Open Letter that probably everyone involved with Magento has read and many signed. There have been lots of discussions around this letter already and many have voiced their opinions in blog posts and on social media. Maybe a bit late to the party, I still want to add my take on this matter and express my view on this letter and the current situation as well as hopes for the future of Magento.

Ultimate Image Optimizer Extension for Magento 2 is the first extension that provides AVIF images support for Magento 2 stores. Original images are converted to AVIF locally and automatically via Cron Job or command-line interface (CLI).

With the successful re-launch of the regional online portal "einfach Heimat" a new local commerce initiative for north-west Germany by Niedersachsen Wasser Kooperations- und Dienstleistungsgesellschaft mbH with support from JaJuMa GmbH is available to its customers.

When we first heard about “Next-Generation Image Formats” we just thought “What? What is that about and why would we need this?” The term “Next-Generation Image Formats” refers to newer image formats WebP, JPEG 2000, JPEG XR. 

With Magento Coding Standard and Code Sniffer rules update to v3 becoming effective July 11th, insecure functions like exec(), shell_exec(), system() etc. will be disallowed. That means any extension using one of these functions will be denied to be listed in Magento Marketplace. Since these functions can be a huge security issue, at least when used in a bad way, it is certainly a good decision by Magento to take this step towards improving Magento Security.

It’s now a few weeks since we released our Magento 2 SEO Extension “JaJuMa PRG Pattern Link Masking” and since it was published we received some first valuable and interesting feedback. Based on this first feedback we had to notice: Usage of PRG Pattern in SEO is still surprisingly unknown.

Hello Magento Marketplace! The time has come, we published our first extension in Magento Marketplace. The "JaJuMa PRG Pattern Link Masking Extension" allows Magento 2 Merchants a significant SEO optimization for their filter navigation by using the PRG Pattern (Post / Redirect / Get Pattern).

Layered navigation often referred to as Filter Navigation or faceted navigation, is used by almost every online store. Of course, it's a great feature that allows customers to quickly and easily browse through the products and restrict them to relevant products. As helpful as the product filter and a layered navigation are for the customer, the challenge is to realize this function in a good and SEO-friendly way. ...

The topic of local commerce is currently much discussed and commented. On the one hand, as one of the current trends in e-commerce and a source of salvation for the traditional brick-and-mortar retail trade, on the other hand, it is often seen critically as a wrong path for which there is no need and no opportunities. Contrary to the skepticism that exists in some cases, however, new local commerce initiatives are currently being announced and also launched ...

In the last blog post we had described the main reasons why online marketplaces fail. The distribution of tasks and roles along the value chain of an online marketplace business and thus the design of the business processes as well as the definition of the business model have direct implications for these reasons and thus the success of an online marketplace. With Infographic:Online Marketplace vs. Dropshipping

There are many examples of successful online marketplaces in a wide range of variants that show the opportunities and potential of these business models. In view of these successful "proof-of-concepts" in the market and the advantages associated with marketplace models, it is tempting to set up your own marketplace.

It's done, JaJuMa.de presents itself in a new guise: New design, new layout, new colors. But that's not all: While on our previous page it was still about JaJuMa as "Marketplace Agency", there's now a lot more to see about what we actually do: New Services More Information More Details...

The entire JaJuMa team has been really looking forward to this blog entry for quite some time. It was certainly a hard piece of work and within a few night shifts we got to know our coffee pots even better, but we are very happy that we were able to hand over our first market place project in live mode to Schmuckladen.de. Anyone interested can now admire our system directly under real world conditions and see in this show case how a shop-in-shop system can be implemented with our Marketplace Solution .

Yes, we admit it right away! Blogging, we have recently neglected somewhat. The discussions and consistently positive feedback on our Marketplace Software where just too exciting. Furthermore we welcomed the next marketplace as a customer at JaJuMa. But none of the feedback is lost. They all go into the continuous development and more optimizations for customer-friendliness of our multi-vendor system. On the other hand, with us it is true that self-representation comes second. In that sense, do not blame us, we will try to improve somewhat in return.

Meanwhile, the lack of IT professionals has arrived not only in the media, but also in real life. Especially for company founders this represents a significant challenge! Even with a very interesting business case, it is difficult to find and convince IT experts to join the team. Furthermore, building a team of permanent IT professionals is usually financially difficult to achieve for the average start-up company, but often also makes little sense.

When we started the first brainstorming sessions for our delicatessen marketplace at the end of 2011, the question regarding a suitable software almost automatically came up. For IT-savvy people, as we certainly are, this is probably the most normal thing in the world. In addition to summarizing and intensive discussion regarding technical requirements for a future marketplace software or a shop-in-shop system, we also carried out a first base search on the internet for possible solutions.

It took a little longer than planned, as we are fortunate enough to be well-versed with software development and the first projects, but today it starts and off we go with our JaJuMa Blog. We are pleased to write about developments, interesting facts and interesting project experiences from the e-commerce cosmos and to discuss them with you.