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JaJuMa A Magento & Hyvä Agency Forged by Experience
We didn’t set out to be an agency.
We were merchants frustrated by broken platform promises, so we built the solution we couldn't find.
That journey - from our own first client to Hyvä pioneers - is the foundation of how we partner with you.
OUR STORY
WHY WE DO
WHAT WE DO
WHY WE DO
WHAT WE DO
We are an owner-managed full-service e-commerce, Magento & Hyvä Themes agency from the Stuttgart region.
Initially, as probably the first provider of
standard software and SaaS solution for online marketplaces on the
market, we have continuously expanded and extended our service offering over the years.
In addition to our online marketplace solution, we now also include "normal" online stores as our clients and support our clients with comprehensive services around their e-commerce business. From conception, design, development and optimization of their processes and systems to operation and continuous monitoring and development.
Based on requirements and experiences from our client projects we now offer a range of
Magento Extensions.
Extensions that solve real problems for Magento merchants, are cutting-edge and innovative.
And we are an active member of the Hyvä & Magento communities, offering
Free Extensions, compatibilty modules as well as
help fixing bugs and adding new features through merge requests.
One thing has certainly not changed over the years:
We love what we do!
And we stand behind our work as a reliable partner for our customers. Every day anew to achieve the best possible result
together.
With our main office being located in Stuttgart, Germany and our development and operations center in Hanoi, Vietnam, we have the perfect setup to meet any of our clients requirements flexibly, in time, in budget and with outstanding quality.
Actually, everything was originally planned differently, read our story below to find out why we do what we do...
Our exciting journey from being Online Marketplace founders to being the Marketplace Agency, up to the Full-Service E-Commerce, Magento & Hyvä Themes Agency from Stuttgart we are today:
We Know
It Started With a Problem
You Know All Too Well
In 2011, We Weren't A Magento Agency.
We Were You.
We were merchants with a clear vision:
To launch a premium online marketplace for delicatessen goods.
We needed a platform that was powerful, flexible, and truly scalable. What we found instead was a
challenge. We saw firsthand the frustrating gap between what e-commerce software promised and what it
actually delivered. The market was full of solutions that were either too rigid, too complex, or simply
not built for the ambitious future we had planned.
Faced with this roadblock, we made a pivotal decision:
Instead of compromising on our vision, we would build the solution ourselves.
We dove headfirst into the world of Magento, not as developers-for-hire,
but as our own first, most demanding client.
That journey, born of necessity, laid the foundation for
everything JaJuMa is today.
Project in mind?
We get back to you as soon as possible!
We are happy to discuss.
We Love
Our Philosophy:
Build the Solution
You Wish You'd Found
That Early Experience Of Being The Client Shaped Our DNA.
It taught us that successful e-commerce projects are built on more than just code;
they’re built on a foundation of true partnership, absolute transparency,
and a shared definition of success.
Our core philosophy is simple:
We strive to be the partner we wished we could have found all those years ago.
This philosophy manifests in how we work every day:
Fairness and Transparency:
Because we've managed our own project budgets, we know that trust is paramount.
We believe in clear, reliable agreements and honest communication,
even when the conversations are difficult.
You get affordable rates and a partner who is invested in your long-term success, not just the
next invoice.
An Obsession with Quality:
We learned the hard way that software must do more than just "work."
It must be robust, secure,
performant, and flexible enough to grow with your business.
We build solutions designed for the real world, capable of meeting the most
demanding requirements because we've had to meet them ourselves.
Celebrating Shared Success:
Our ultimate goal is to foster long-term, successful partnerships.
We're genuinely excited to see our clients thrive,
and we have a long-standing tradition of celebrating every
successful project launch with a custom "Go-Live Cake."
It's a small gesture that represents a big belief:
Your success is our success.
OUR MOTIVATION
WHAT DRIVES & MOTIVATES
US EVERY DAY
WHAT DRIVES & MOTIVATES
US EVERY DAY
We are an experienced & tightly motivated team. Our goal is to find optimal solutions together with our customers and partners at all time. To us, a fair cooperation is important us in daily cooperation.
We think that only fair cooperation, a healthy giving and taking, can be a good basis for long-term and outstanding results. For us, this means we offer our services at fair prices and also take the necessary "extra step" for the success of our customers.
The focus of our work is always the success of our customers. Only with successful customers can we achieve our most important goal: Long-term partnerships that are successful and fun.
We enjoy our work. The most fun is to successfully complete customer projects. We like to celebrate these successes with delicious cakes in the colors of our customers :-)
We Live
The Turning Point:
Mastering Magento,
Pioneering Hyvä
Our Deep Dive Into Magento Quickly Evolved From An Internal Project Into A Core Passion.
As we honed our skills, other businesses took notice, asking us to apply our hard-won expertise to their challenges. The aspiring marketplace operator had transformed into a full-service Magento agency dedicated to mastering every facet of the Magento ecosystem.
For over a decade, we have dedicated ourselves to this mission.
But we never lost our pioneering spirit.
When we saw the
Hyväverse, we recognized it immediately for what it was:
A revolutionary solution to the performance and development bottlenecks that had
frustrated us - and the entire community - for years.
We didn't just adopt
Hyvä; we became leaders in its advancement.
Today, JaJuMa is proud to be a Hyvä Triple Partner:
Hyvä Gold Partner:
Recognizing our extensive experience and the high volume of successful Hyvä projects we have delivered.
Hyvä Technology Partner
Acknowledging our role in developing our own cutting-edge, Hyvä-compatible extensions that solve real-world problems.
Hyvä Core Contributors
A testament to our deepest level of expertise, earned by actively contributing code to the Hyvä Theme core itself.
This unique "Triple Crown" status is your assurance that you are partnering with a team that possesses an intimate, unparalleled understanding of modern Magento performance.
Meet the 'Hyvänauts':
The People Behind the Code
Technology Is Only As Good As The People Who Wield It.
At JaJuMa, our team is our greatest strength.
We call ourselves 'Hyvänauts' - a global team of passionate e-commerce specialists,
certified Magento developers, performance engineers, and strategic thinkers
united by a mission to explore the frontiers of digital commerce.
From our headquarters in Stuttgart, Germany, to our development and operations center in Hanoi, Vietnam,
our team combines rigorous
German engineering principles
with a dynamic, global perspective.
This structure gives us the flexibility and talent to deliver world-class solutions
with the personalized attention of a boutique agency.
Our Commitment:
More Than Code,
A Stronger Community
We Built Our Business On Open-Source Technology, And We Believe Deeply In Giving Back To The Community That Makes It All Possible.
Our commitment extends beyond client projects.
We are active participants in the evolution of Magento and Hyvä,
contributing our expertise to make the ecosystem stronger for everyone.
This includes developing and maintaining free open-source extensions,
releasing compatibility modules to help merchants adopt Hyvä more easily, and actively contributing to bug fixes and new features in the core code.
We believe that a rising tide lifts all ships, and our contributions are a core part of our identity.
We Offer
Solutions
Forged by Experience
Our Story Isn’t Just Our History:
It’s The Blueprint For How We Serve You.
The challenges we faced as merchants (We Know), the partnerships we value (We Love),
and the expertise we’ve built as Hyvä pioneers (We Live) have all culminated in a suite of solutions designed
to deliver what we once searched for:
Performance, reliability, and real-world results.
These aren't just services; they are the tangible outcomes of our journey, built to empower your business.
Discover our services and products
with Magento & Hyvä Themes:
JAJUMA SHOP:
High-Performance
E-Commerce
Online Stores with
Magento & Hyvä Themes:
We build customized, ultrafast Magento & Hyvä stores designed to convert.
From new builds to performance optimization, we create shopping experiences that delight customers and
drive growth.
JAJUMA MARKET:
The Complete Marketplace Solution
Online Marketplace Software
based on Magento & Hyvä Themes
Leveraging our origins as marketplace founders, we offer a complete,
scalable software solution for launching and managing sophisticated multi-vendor online marketplaces.
JAJUMA DEVELOP:
Custom Solutions &
Extensions
Magento Extensions for
Magento 2 & Hyvä Theme
Our deep technical expertise translates into custom development, individual solutions,
and our own suite of cutting-edge Magento & Hyvä extensions - like our Ultimate Image Optimizer - all
designed to solve real merchant problems.
YOUR BENEFITS
WHEN CHOOSING JAJUMA
AS YOUR MAGENTO & HYVÄ THEMES PARTNER
WHEN CHOOSING JAJUMA
AS YOUR MAGENTO & HYVÄ THEMES PARTNER
-
Reliability.
- We stand for partnership and long-term cooperation and deliver what we promise.
-
Budget Security.
- Affordable rates.
Clear and reliable agreements. -
Experience.
- We bring a wealth of experience from countless completed Magento projects and many years of professional experience to your project.
-
Know-how.
- Full focus on Magento as technology stack combined with broad, interdisciplinary know-how, enables us to realize even the most demanding requirements.
-
Quality.
- We believe, software not only has to work, but also has to be robust, flexibly expandable and scalable, performant, and, above all, secure.
-
Efficiency.
- Time and budget play an important role in every project. We know that and take this into account at all times.
Let's Build Your Future, Together
Our journey has given us a unique perspective.
We know the challenges you face because we’ve faced them ourselves.
We know what it takes to build a
high-performance, scalable, and profitable e-commerce store
because we had to learn how to do it from the ground up.
If you’re looking for a partner who combines deep technical expertise with the firsthand experience of a merchant...
