JaJuMa: Your Gold-Standard Hyvä Development Agency - A 4-Year Journey of Passion & Performance

For JaJuMa, an e-commerce agency deeply rooted in the Magento platform since more than 10 years, the encounter with Hyvä Themes marked a pivotal moment. Hyvä emerged as a groundbreaking frontend solution designed to address the long-standing challenges of Magento 2's default frontend, offering a path to superior performance, simplicity, and efficiency.

The journey began not merely with using the technology, but by contributing to it.
In April 2021, JaJuMa initiated contact regarding the compatibility of their Magento extensions with the newly released Hyvä Theme.

Date: 23.04.2021
From: Oli Jaufmann, JaJuMa GmbH
To: Willem, Hyvä Themes B.V.

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“Hi Willem,

First of all, big congratulations on Hyvä – awesome thing!
We are currently looking for projects where we can work with it and use it.

One of the ideas would be to make our extensions compatible with Hyvä.
The question now would be, would it be possible to get a developer license for this?

Thanks and Cheers
Oli Jaufmann ”

From that very first interaction, the conviction was immediate and unwavering. This wasn't a tentative exploration; it was a strategic embrace driven by a clear recognition of Hyvä's potential. JaJuMa's proactive engagement, focusing on enabling the ecosystem through extension compatibility, signaled a partnership mentality from the outset. It demonstrated an understanding that Hyvä's value extended beyond individual client projects to the broader Magento community.

The core philosophy underpinning Hyvä – prioritizing performance, championing simplicity, and enhancing affordability – resonated deeply with JaJuMa's own values: Delivering outstanding e-commerce solutions, with speed, usability and affordable. This alignment formed the bedrock of a journey characterized by passion, technical excellence, and a relentless pursuit of delivering unparalleled value to Magento merchants.

The immediate and profound connection JaJuMa felt with Hyvä stemmed from a clear understanding of the pain points associated with Magento's traditional Luma frontend. Issues like cumbersome complexity, sluggish performance impacting user experience and conversions, and consequently, high development costs were all too familiar. Hyvä presented not just an alternative, but a fundamental solution.

Hyvä's core philosophy directly addresses these challenges through three key pillars:

1. Unmatched Performance:
   Hyvä is engineered for speed. By replacing the heavy, complex JavaScript libraries of Luma (like KnockoutJS and RequireJS) with lightweight, modern alternatives like AlpineJS and TailwindCSS, Hyvä drastically reduces page load times and improves Core Web Vitals. The goal is consistently achieving "green" scores in Google's performance metrics, a feat often considered nearly impossible with the standard Luma theme.6 This performance boost isn't just a technical achievement; it directly translates to better user experiences, higher conversion rates, and ultimately, increased revenue for merchants.

2. Radical Simplicity:
   The lean architecture of the Hyvä Frontend eliminates unnecessary complexity. By shedding outdated frameworks and reducing dependencies, Hyvä offers a cleaner, more manageable codebase. This simplicity significantly enhances the developer experience, making development faster, more enjoyable, and less prone to bugs stemming from intricate dependencies. Efficient developers are happy developers, leading to quicker project turnarounds and higher quality outcomes for clients.

3. Enhanced Value & Affordability:
   The combination of performance and simplicity delivers tangible business value. Faster development cycles mean a quicker time-to-market for new stores or features. Reduced complexity often translates into lower development and maintenance costs. This makes the powerful combination of Magento 2 and Hyvä a surprisingly affordable and accessible solution, even for small and medium-sized merchants who might have previously found Magento cost-prohibitive.

Recognizing these interconnected benefits – how technical improvements directly solved critical business challenges – solidified JaJuMa's commitment. The agency formulated a clear vision from the outset: Hyvä would be the foundational technology upon which JaJuMa would build innovative, high-performing, and unmatched digital experiences for its clients. It represented a strategic alignment of cutting-edge technology with tangible business outcomes like improved conversion rates, operational efficiency, and broader market accessibility.

JaJuMa's engagement with Hyvä quickly evolved from early adoption to active leadership within the burgeoning ecosystem.
This wasn't just about using a new tool; it was about helping build and shape its future, demonstrating a deep, integrated commitment.

A primary focus was enabling seamless integration through extension compatibility:

• Comprehensive Support:
  Today, all JaJuMa-developed Magento extensions are fully compatible with Hyvä, very most natively or through dedicated compatibility modules, many even developed "Hyvä-First", ensuring clients can leverage JaJuMa's solutions seamlessly within a Hyvä environment. The full range can be explored at https://www.jajuma.de/en/jajuma-develop/hyva-extensions.

• Dedicated Hyvä Extensions:
  Beyond compatibility, JaJuMa has developed so far seven extensions specifically named after and dedicated to enhancing the Hyvä experience, including popular tools like "Awesome Hyvä", "Hyvä Inline CSS", "Hyvä Flags", and "Hyvä Translation".

• Community & Accessibility:
  A significant number of JaJuMa's Hyvä-focused extensions are offered free and open-source, including icon packs (Awesome Hyvä, Phosphor Icons, Hyvä Flags), and other functional enhancements (Hyvä PWA, Hyvä FAQ Widget), and numerous "Power Toys". This commitment to open-source aligns directly with the Hyvä philosophy of accessibility and strengthens the community by lowering barriers to entry for merchants, especially smaller ones seeking specific functionalities without added cost.

The following table summarizes key milestones in JaJuMa's Hyvä journey:

This consistent track record highlights JaJuMa's role not just as a user of Hyvä technology, but as a foundational pillar actively contributing to its growth and success.
But simply building the foundation wasn't enough; our passion drove us to push the boundaries of what Hyvä could achieve...

Building upon its foundational contributions, JaJuMa has consistently pushed the boundaries of what's possible with Hyvä development, focusing particularly on cutting-edge performance optimization. While Hyvä provides a significantly faster baseline than Luma, JaJuMa identified opportunities to elevate Magento speed even further within the Hyvä framework.

This led to the development of a specialized suite of performance optimization extensions, designed to work seamlessly with Hyvä and address specific performance bottlenecks. This suite, available at https://www.jajuma.de/en/jajuma-develop/performance-optimization-extensions, includes innovative tools such as:

• Ultimate Image Optimizer & WebP Optimized Images:
  These extensions tackle image optimization, a critical factor in page load speed, by automatically converting images to next-generation formats like WebP and, crucially, even adding AVIF images since more than 4 years, making Magento the first Cart/CMS software having an option to integrate this cutting edge tech. AVIF offers superior compression compared to WebP and JPEG, resulting in smaller file sizes for faster loading without sacrificing quality. JaJuMa's tools automate this conversion process, including fallbacks for browsers that don't yet support these formats and provides an All-In-One Image Optimization a solution covering all aspects of image optimization regarding Performance + UX + SEO.

• Smart Speculation Rules:
  Utilizing the browser's emerging Speculation Rules API, this extension predictively prefetches or prerenders pages a user is likely to visit next. This Predictive Speculation results in near-instantaneous loading for subsequent page navigations, creating a remarkably fluid browsing experience.
  At this point, this extension is still the only(!) Speculation Rules API implementation providing 100% compatibiliy for Hyvä/Magento and the only implementation providing smart and predictive preloading for any Cart/CMS software.

• Page Preload:
  Similar in goal to Speculation Rules, this extension focuses on preloading entire pages to achieve near "zero-TTFB" (Time To First Byte) for subsequent loads, further enhancing perceived speed, also for Browsers that do not support the newer Speculation Rules API yet. 

These innovations demonstrate JaJuMa's commitment to not just implementing Hyvä, but actively enhancing its core promise of performance. By developing unique solutions like automated AVIF conversion, per-page inline CSS automation, and predictive preloading via Speculation Rules, JaJuMa provides Hyvä users with tools to achieve performance levels beyond standard implementations. This focus on pioneering new optimization techniques underscores JaJuMa's dedication to staying at the forefront of Hyvä performance optimization, with a clear intention to continue this path of innovation.

While technical innovation and community contributions are vital, the ultimate measure of success lies in delivering tangible results for clients. JaJuMa, though often focused on project delivery rather than extensive self-promotion, has accumulated compelling success stories that showcase the real-world impact of combining Magento, Hyvä, and JaJuMa's expertise. Two examples stand out:

• The Outcome:
  The results, monitored over 60 days post-launch, were described as "truly outstanding." Key Core Web Vitals metrics saw dramatic improvements:

• • Cumulative Layout Shift (CLS): Reduced from 0.3 to a perfect 0.0.

  • Largest Contentful Paint (LCP): Cut in half from 1.6s to 0.8s.

  • First Contentful Paint (FCP): Improved from 1.3s to 0.7s.

  • Time to First Byte (TTFB): Decreased from 0.9s to an impressive 0.4s. 
    
    Crucially, this top-tier Hyvä performance was achieved on a cost-effective server setup, without relying on typically expensive infrastructure components like Varnish or Redis.
    
    

• The Significance:
  This Hyvä case study powerfully demonstrates that Magento + Hyvä, guided by JaJuMa's expertise, can be exceptionally fast, reliable, and surprisingly affordable, effectively debunking common myths about Magento's cost and complexity, especially for smaller merchants. Read the full story: https://www.jajuma.de/en/blog/60-days-on-hyva-from-project-rescue-accelerated-to-light-speed-and-success

• The Significance:
  This case study highlights the remarkable time-to-market advantage offered by Hyvä and JaJuMa's efficient development practices. It proves that complex platforms like Magento can be deployed incredibly quickly and cost-effectively with the right frontend and expertise, again challenging outdated perceptions about the platform. Read the full recipe for success: https://www.jajuma.de/en/blog/a-delicious-ecommerce-recipe-baking-a-super-fast-magento-store-in-weeks-with-hyva-and-jajuma

These real-world examples provide concrete evidence of JaJuMa's ability to deliver on the promise of Hyvä – achieving exceptional performance and efficiency, whether rescuing complex projects or executing rapid launches, all while respecting budget constraints and client needs.
They serve as powerful testimonials to the transformative potential of the Hyvä philosophy when implemented by a skilled and dedicated Hyvä Agency.

JaJuMa's journey over the past four years culminates in its status as a Hyvä Gold Partner, but this is not an endpoint.
It signifies an ongoing, unwavering commitment to the Hyvä philosophy and to delivering exceptional value as a trusted Hyvä Partner for Magento merchants.

The core commitment remains: to leverage Hyvä's principles of performance, simplicity, and value to build outstanding e-commerce solutions. JaJuMa aims to make achieving top-tier Magento Hyvä performance accessible and straightforward for clients, thanks to the combination of deep experience and a powerful suite of specialized extensions.
The goal is to ensure that stores built on Hyvä not only meet but exceed performance expectations, and do so within reasonable, manageable budgets.

Proof points for this commitment are evident in JaJuMa's offerings:

• Performance Optimization Suite:
  Tools like the Hyvä Inline CSS, Ultimate Image Optimizer, and Smart Speculation Rules are designed to give clients an edge in speed and Core Web Vitals.

• Accessibility & Affordability:
  The extensive library of free and open-source extensions lowers the cost barrier for specific functionalities.
  Furthermore, extensions like Hyvä Translation and cost efficient alternatives like a MySQL Search demonstrate a focus on providing cost-effective solutions, particularly beneficial for smaller merchants seeking powerful features without enterprise-level price tags.

JaJuMa continues to invest in innovation within the Hyvä space, ensuring clients benefit from the latest advancements in frontend technology and performance optimization.
The focus is not just on technical proficiency, but on being a strategic partner invested in the client's business success, making powerful e-commerce capabilities accessible and manageable through the smart application of Hyvä technology.

Leveraging four years of deep immersion in the Hyvä ecosystem and experience gained achieving Hyvä Gold Partner status, JaJuMa offers insights into common questions merchants have when considering Hyvä development and selecting a Hyvä Development Agency.

Our journey to Gold Partner wasn't just about code; it was fueled by a genuine passion for Hyvä's potential, technical innovation, and unwavering commitment to the Hyvä philosophy. With deep experience, a portfolio of proven client successes, and a suite of cutting-edge performance tools, JaJuMa stands as a leading Hyvä Development Agency poised to unlock the full potential of Magento for businesses of all sizes.

The team's early adoption, foundational contributions, and continuous innovation demonstrate a unique understanding of not just how to build with Hyvä, but how to maximize its benefits – delivering exceptional speed, seamless user experiences, and tangible business value, often within remarkably efficient timeframes and budgets.

If you're ready to transform your Magento store with the speed, simplicity, and power of Hyvä, partner with an agency that has been instrumental in shaping its ecosystem from the beginning.

Partner with JaJuMa, a Hyvä Gold Partner, and let's build something incredibly fast, efficient, and successful together. Contact JaJuMa today for a free consultation to discuss your Hyvä project!

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