How Does Hyvä Achieve This Remarkable Performance & Speed?

Drastic Reduction in Code Bloat:Unlike Magento's Luma theme, which heavily relies on bulky libraries like jQuery, RequireJS, and KnockoutJS, Hyvä drastically cuts down on JavaScript. Hyvä completely eliminates the cumbersome and often outdated JavaScript libraries that plague traditional Magento frontends like Luma (e.g., RequireJS, KnockoutJS, jQuery, and numerous UIComponents).This results in far less code the Browser has to download, parse, and execute: Up to 98% fewer page requests (typically 5 in Hyvä vs. 230+ in Luma). Up to 86% smaller page weight (around 0.4MB uncompressed in Hyvä vs. 3MB+ in Luma). Modern, Lightweight Technologies:Hyvä is built from the ground up using only two primary frontend dependencies: AlpineJS: A minimal, reactive JavaScript framework for interactivity and VanillaJS leveraging Browser native features. TailwindCSS: A utility-first CSS framework for efficient styling. This allows for building custom designs without writing custom CSS, leading to incredibly lean stylesheets – often over 90% smaller than those generated by Luma.Less CSS means faster rendering and a snappier feel. This lean stack means browsers have significantly less code to download, parse, and execute, leading to dramatically faster rendering times. Optimized for Core Web Vitals: LCP (Largest Contentful Paint): Measures loading performance. Hyvä's lightweight architecture and reduced JavaScript/CSS mean the main content loads incredibly fast. JaJuMa's expertise, as detailed in our Largest Contentful Paint Optimization Guide for Magento, can help you achieve LCP scores often under 1 second. INP (Interaction to Next Paint): Measures responsiveness to user interactions. By minimizing render-blocking JavaScript, Hyvä ensures pages become interactive almost instantly. CLS (Cumulative Layout Shift): Measures visual stability. Hyvä's optimized layout structures and reliance on TailwindCSS for pre-defined positioning significantly reduce unexpected layout shifts during page load. Optimized DOM Structure:A cleaner, more streamlined Document Object Model (DOM) means the browser can render pages more quickly and efficiently.

What is the Business Impact of Top Performance for Merchants?

Higher Conversion Rates: Faster sites convert better. Vodafone saw an 8% increase in sales with a 31% LCP improvement. Rakuten increased revenue per visitor by over 53% by investing in CWVs (source). Lower Bounce Rates: Users are less likely to leave a fast, responsive site. Improved SEO Rankings: Google rewards sites with excellent CWVs and fast load times with better visibility in search results. Enhanced User Experience (UX): A snappy, stable site leads to greater customer satisfaction and loyalty. Drastically Improved LCP (Largest Contentful Paint): Faster loading of the main content. INP (Interaction to Next Paint): Enhanced interactivity and responsiveness. Minimized CLS (Cumulative Layout Shift): Greater visual stability for a smoother experience. Real-world results often show page speed improvements of 60-80% when migrating from Luma to Hyvä.

What does Hyvä Achieve this Simplicity?

Modern, Lean Technology Stack:Developers work with Alpine.js and Tailwind CSS – tools that are modern, well-documented, and significantly easier to learn and master than Luma's aging stack of KnockoutJS, RequireJS, and complex UI Components. This gentle learning curve means developers can become productive with Hyvä much faster. Reduced Dependencies & Bloat:By eliminating vast amounts of JavaScript and CSS, along with complex libraries, Hyvä significantly reduces the cognitive load on developers. There's simply less to learn, less to override, and less to go wrong. Cleaner, More Maintainable Codebase:This streamlined approach results in code that is easier to understand, write, and maintain. The structure is more logical and less prone to conflicts. Simplified Theming and Customization:Tailwind CSS's utility-first approach allows for rapid UI development and customization directly within the HTML templates (PHTML files), reducing the need to navigate and manage extensive CSS files. Alpine.js provides a straightforward way to add interactivity without the complexities of KnockoutJS. Faster Build Times:The streamlined nature of Hyvä often leads to faster compilation and deployment times.

What is the Business Impact of Simplification for Merchants?

Faster Time-to-Market:New features, customizations, or even entirely new stores can be developed and launched significantly faster – sometimes in a fraction of the time it would take with Luma. JaJuMa, for instance, baked a super-fast Magento store in just weeks using Hyvä. Lower Development Costs:Reduced development hours and complexity translate directly into lower project costs and ongoing maintenance expenses. Many businesses report 30-50% savings in development efforts compared to traditional Magento theming. Easier Maintenance & Upgrades:A cleaner, less complex codebase is easier to maintain, debug, and upgrade, reducing long-term operational costs and headaches. Happier, More Productive Developers:A positive developer experience leads to higher quality work and better retention of skilled talent.

How does Hyvä Deliver a Superior Mobile Experience?

Inherently Lightweight:The core performance advantages of Hyvä (minimal JS/CSS) are especially beneficial on mobile devices, which often operate on less powerful hardware and slower network connections. Faster load times are critical for retaining mobile users, as studies show every second of delay can significantly reduce conversions. Tailwind CSS for Granular Control:Tailwind CSS enables developers to have precise control over responsive breakpoints, spacing, and component behavior across different screen sizes. This ensures layouts, navigation, and interactive elements are perfectly optimized for touch and smaller viewports. Touch-Friendly UI/UX:Hyvä facilitates the creation of intuitive, touch-friendly navigation, menus, filters, and forms. This eliminates common mobile frustrations like needing to pinch-and-zoom or dealing with unresponsive elements. Optimized Mobile Checkout:Hyvä supports streamlined checkout flows tailored for mobile, featuring touch-optimized form fields and clear CTAs, which can significantly reduce mobile cart abandonment rates.

What is the Business Impact of Mobile-First for Merchants?

Higher Mobile Conversion Rates:A faster, more intuitive mobile experience directly leads to increased sales from mobile shoppers. Mobile conversion rate increases of 20-40% have been reported by merchants switching to Hyvä. Improved Customer Engagement on Mobile:Smoother navigation and faster interactions keep mobile users engaged for longer. Better Mobile SEO Rankings:Google's mobile-first indexing means a superior mobile experience, particularly strong Core Web Vitals on mobile, can positively impact your search rankings. Reduced Bounce Rates on Mobile Devices:Users are less likely to abandon your site if it loads quickly and is easy to use on their phones.

How does Hyvä Boost Your SEO Efforts?

Superior Core Web Vitals:As discussed, Hyvä excels in meeting Google's Core Web Vitals (LCP, FID/INP, CLS). Google has confirmed these are ranking signals, meaning sites that offer a better user experience through faster loading and visual stability are favored in search results. Lightning-Fast Page Load Speed:Site speed is a well-known ranking factor. Hyvä's lightweight architecture ensures quicker load times across your entire site, which search engines reward. Mobile-First Excellence:With Google's mobile-first indexing, the performance and usability of your mobile site are paramount for SEO. Hyvä's mobile-first design ensures your site meets these critical requirements. Clean & Optimized Codebase:Hyvä's streamlined code is easier for search engine crawlers to understand and index efficiently. It minimizes technical SEO issues like excessive HTML tags or bloated scripts that can hinder crawling. Improved User Engagement Metrics:Faster speeds and a better user experience lead to lower bounce rates, increased time on site, and more pages per visit. These positive user engagement signals can indirectly influence your search rankings.

What is the Business Impact of Enhanced SEO for Merchants?

Higher Organic Search Rankings:Improved technical SEO and performance can lead to better positions in search engine results pages (SERPs) for your target keywords. Increased Organic Traffic:Higher rankings naturally drive more qualified organic traffic to your store. Better Crawl Budget Utilization:Search engines can crawl your site more efficiently, ensuring more of your important pages are indexed. Competitive Edge:In crowded e-commerce landscapes, superior technical SEO can be a key differentiator.

How does Hyvä Enable Superior Flexibility & Customizability?

Modern Frontend Stack:The use of Tailwind CSS and Alpine.js provides developers with powerful and flexible tools for crafting bespoke user interfaces and interactions. Tailwind's utility classes allow for granular styling control without writing extensive custom CSS, making it faster to iterate on designs. Modular Architecture:Hyvä's structure is inherently modular, making it easier to customize or replace specific components without negatively impacting other parts of the theme. This is a significant advantage over the more monolithic nature of Luma. Clean Slate Approach:Hyvä starts with a blank canvas, removing the layers of default Luma styling and JavaScript that often need to be laboriously overridden. This means developers spend less time fighting default behaviors and more time building desired features. Compatibility with Magento's Core Logic:Hyvä works seamlessly with Magento's robust backend, allowing you to leverage all of Magento's powerful e-commerce features while enjoying a modern, fast frontend. Growing Extension Ecosystem:While not all old Luma-based extensions work out-of-the-box, the Hyvä community and vendors are rapidly producing compatibility modules and native Hyvä extensions. Hyvä currently supports over 1,000 extensions, ensuring merchants can maintain desired functionality. JaJuMa is a proud contributor to this ecosystem with our own suite of Hyvä-ready extensions.

What is the Business Impact of Flexibility & Customization Freedom for Merchants?

Unique Brand Experiences:Create a storefront that perfectly reflects your brand identity and differentiates you from competitors. Tailored User Journeys:Design and implement custom user experiences optimized for your specific target audience and products. Integration of Complex Features:Implement specialized functionalities or integrate with third-party services without compromising frontend performance, a common issue with Luma. Adaptability for Future Growth:Hyvä's flexible architecture makes it easier to adapt and scale your storefront as your business evolves.

How Does Hyvä Speed Up Time-To-Market & Accelerate Development?

Simplified Tooling & Less Code:As highlighted earlier, the modern, lean stack of Alpine.js and Tailwind CSS, and the removal of outdated libraries like RequireJS and KnockoutJS, mean developers write less code and deal with fewer complexities. This directly translates to faster development cycles. Reusable Components:Hyvä's architecture and the nature of Tailwind CSS encourage the creation of reusable UI components, saving development time on subsequent tasks or projects. No Need to Fight the System:Developers spend less time overriding Luma's default styles and JavaScript behaviors and more time building the desired functionality from a cleaner base. Faster Prototyping & Iteration:The ease of styling with Tailwind CSS allows for rapid prototyping and iteration of designs and layouts.

What is the Impact of Faster Time-To-Market and Accelerated Development for Merchants?

Quicker Store Launches:Get your new e-commerce business online and generating revenue faster. Jajuma has demonstrated this by launching a fully functional, high-performance Magento store with Hyvä in just four weeks. Faster Feature Rollouts:Introduce new functionalities, promotions, or design updates to your live store more quickly, allowing you to adapt to market changes and customer demands with agility. Reduced Opportunity Costs:Less time spent in development means more time focused on marketing, sales, and other core business activities. Cost Savings:While linked to development costs (covered next), faster time-to-market inherently contributes to overall project cost-effectiveness.

Why is the Hyvä's Cost-Benefit Equation Benefitial?

The License Fee:The €1,000 license provides access to the Hyvä theme code, ongoing updates, compatibility modules, and the invaluable Hyvä Slack community for support. This is a one-time fee per Magento installation, covering unlimited store views and domains under the same business entity. Reduced Development Costs:This is where the primary savings occur. As highlighted, Hyvä's simpler architecture and modern tooling can reduce development time and effort by 30-50% compared to Luma. This directly translates to lower upfront development costs for new builds or migrations. Lower Ongoing Maintenance Costs:A cleaner, less complex codebase is easier and cheaper to maintain, update, and debug over time. Fewer conflicts and a more stable frontend mean less time and money spent on troubleshooting. Increased Conversion Rates & Revenue:The superior performance and user experience delivered by Hyvä typically lead to higher conversion rates (increases of 10-25% or more have been reported ) and, consequently, increased revenue. This revenue uplift can quickly offset the initial investment. One case study reported a payback period of less than 2 months and a projected 1-year ROI of over 400%. Potentially Lower Hosting Costs:Faster, more efficient websites built with Hyvä may require fewer server resources, potentially leading to savings on hosting expenses, estimated around 10-20% annually for some. However, some sources suggest Hyvä does not necessarily require expensive hosting, debunking it as a myth. The key is efficiency leading to optimal resource use. Avoiding Costly Luma Optimizations or PWA Complexity:Trying to achieve Hyvä-level performance with Luma often requires extensive, ongoing, and costly optimization efforts. PWAs, while performant, typically involve significantly higher development complexity and costs. Hyvä offers a more direct and often more affordable path to high performance.

What is the Business Impact of Cost-Effectiveness & ROI for Merchants?

Better Budget Allocation:Invest more in marketing, inventory, or other growth initiatives due to savings in development and maintenance. Faster ROI:See a return on your e-commerce platform investment more quickly due to combined cost savings and revenue uplift. Predictable Long-Term Costs:Enjoy more stable and predictable maintenance expenses. Performance-Driven Sales Boost:The dramatic improvements in site speed and Core Web Vitals (Reason 1) directly lead to higher conversion rates, lower bounce rates, and increased sales. For example, documented cases show significant sales increases directly correlated with LCP improvements. JaJuMa's own projects demonstrate these tangible uplifts. Enhanced SEO & Organic Traffic:Better performance and CWV scores contribute to higher search engine rankings, driving more qualified organic traffic to your store at no additional advertising cost.

Why do Developers Enjoy Working with Hyvä?

Modern Tooling:Developers generally prefer working with modern, well-regarded technologies like Tailwind CSS and Alpine.js over older, sometimes clunkier frameworks. Immediate Performance Gratification: Seeing the direct impact of their work in terms of lightning-fast page loads and excellent Core Web Vitals scores is highly rewarding. Reduced Frustration:Less time spent wrestling with Luma's complexities, debugging obscure JavaScript issues, or waiting for slow builds means a less frustrating development experience. Focus on Building, Not Fixing:Hyvä allows developers to spend more time creating new features and positive user experiences, rather than constantly trying to optimize or work around the limitations of an outdated frontend. Sense of Community & Contribution:The active and collaborative Hyvä community provides a sense of belonging and opportunities to contribute, which can be very fulfilling for developers.

What is the Business Impact of More Enthusiasm & Innovation for Merchants?

Higher Quality Code & Solutions:Engaged and motivated developers tend to produce better, more thoughtful work. Increased Innovation:When developers enjoy their tools and are not bogged down by technical debt, they are more likely to be creative and suggest innovative solutions to business challenges. Better Talent Retention:Providing a positive and modern development environment can help attract and retain top developer talent. Stronger Agency Partnerships:A development agency whose team is enthusiastic about the technology they use is likely to be a more proactive and engaged partner.

Why is Hyvä Easier for Developers to Adopt?

Familiar Magento Concepts:Despite the modern frontend stack, much of the classic Magento frontend structure (blocks, PHTML templates, layouts XML) remains familiar to experienced Magento developers. This means they are not starting from scratch. Simplified JavaScript with Alpine.js:Alpine.js offers a much more intuitive and less verbose way to handle frontend interactivity compared to KnockoutJS. Its syntax is closer to modern JavaScript frameworks but with a much smaller footprint and simpler state management for common use cases. Utility-First CSS with Tailwind CSS:While different from traditional CSS methodologies like BEM, Tailwind CSS's utility-first approach is often picked up quickly by developers. It allows for rapid styling directly in the markup, reducing the need to switch between HTML and CSS files or manage large, complex stylesheets. Excellent Documentation & Community Support:Hyvä offers comprehensive public documentation (docs.hyva.io) , and the active Slack community is an invaluable resource for developers to ask questions, share solutions, and learn from peers. Reduced "Magentoisms":Hyvä strips away many of the overly complex or idiosyncratic parts of the Luma frontend, leading to a more straightforward development process.

What is the Business Impact of an Easier Learning Curve for Merchants?

Wider Talent Pool (Growing):As Hyvä's popularity grows, so does the number of developers skilled in its technologies, making it easier to find talent or upskill existing teams. Faster Onboarding for Developers:New developers on a Hyvä project can become productive more quickly. Potentially Lower Training Costs:Less time and resources may be needed to train developers on Hyvä compared to more complex frontend systems. Increased Agency Choice:More agencies are adopting Hyvä, giving merchants more options for development partners.

What Makes Hyvä a Future-Proof Choice?

Modern, Evolving Tech Stack:Hyvä is built using contemporary tools like Alpine.js and Tailwind CSS, which are themselves actively maintained and evolving. This contrasts with Luma's reliance on older technologies that are increasingly seen as legacy. Vibrant and Growing Community:The Hyvä community is one of its strongest assets. With over 5,000 members in the private Slack channel , developers, agencies, and merchants actively share knowledge, provide support, and collaborate on solutions. This collective intelligence accelerates problem-solving and innovation. Expanding Extension Compatibility:A vast and growing number of third-party Magento extensions are being made compatible with Hyvä, thanks to community efforts and proactive vendors. Over 1,000 extensions are currently supported, with many compatibility modules available via Hyvä's GitLab. This ensures merchants can retain critical functionalities. Official Partner Network:Hyvä has a strong network of official agency and technology partners (including JaJuMa as a Gold Partner) dedicated to providing high-quality Hyvä services and solutions worldwide. This ecosystem provides choice and assurance for merchants. Alignment with Magento's Future:Hyvä is designed to work with Magento's core, and its principles of performance and efficiency are well-aligned with the broader direction of e-commerce technology. Hyvä Enterprise also offers compatibility with Adobe Commerce features. Focus on Emerging Needs:Hyvä is committed to addressing critical aspects of modern web development, such as accessibility. Hyvä Themes implement accessibility (a11y) features according to WCAG 2.1 level AA requirements. Furthermore, Hyvä provides PCI-DSS compliance through Content Security Policy compatible versions for both, Hyvä Theme and Checkout.

What is the Business Impact of a Future-Proof Ecosystem for Merchants?

Reduced Risk of Obsolescence:Invest in a frontend that is designed for longevity and continuous improvement. Access to Ongoing Support & Innovation:Benefit from the collective knowledge of the community and the ongoing development efforts of the Hyvä team and its partners. Easier to Find Skilled Developers:The growing popularity of Hyvä means a larger pool of developers skilled in its technologies. Confidence in Long-Term Viability:The strong ecosystem provides confidence that Hyvä will remain a leading Magento frontend solution. Access to Latest Capabilities:Merchants and developers continuously benefit from the newest features, performance optimizations, and security updates without needing a complete platform overhaul. Competitive Edge:By leveraging the latest web standards and features, Hyvä stores can offer a superior user experience and maintain a competitive edge. Security Assurance:Regular updates include security patches, helping to protect your store against emerging threats.

HYVÄ vs. LUMA

WHY HYVÄ THEME?
Top 10 Reasons & Benefits
to Revolutionize
Your Magento Store

Top 10 Reasons & Benefits for Hyvä Themes

TL;DR:
Hyvä Themes in a Nutshell:
Why Hyvä Theme Matters

Here's a quick snapshot of the core benefits of Hyvä
that will make you want to dive deeper into the full details.

→Blazing Fast Performance

Drastically improve site speed,
Core Web Vitals (CWV), and user satisfaction.

→Efficient & Modern Development

Reduce development time and costs
with a streamlined, developer-friendly toolkit.

→Tangible Business Results

Drive higher conversions,
better SEO rankings,
and a stronger return on investment (ROI).

JaJuMa's Expert Perspective: OUR TOP REASONS FOR HYVÄ THEMES

Based On Our Extensive Experience As Hyvä Early Adopters, Gold Partners & Veterans

At JaJuMa, our commitment has always been to offer our customers the best possible e-commerce solutions.
From the moment Hyvä Themes emerged (official Hyvä Themes website), we recognized its transformative potential for the Magento ecosystem.

Having worked intimately with Hyvä almost since its first day, being the first Magento extension provider that offered official Hyvä compatibility and as official Hyvä Gold Partners, Technology Partner and core contributors, our experience has solidified our conviction: Hyvä is a game-changer.

This guide isn't just a list of features; it's a reflection of our journey and the consistent, outstanding results we've delivered for our clients using Hyvä.

We've seen firsthand how it addresses critical Magento Luma pain points and unlocks new levels of performance and efficiency.
Below, we share our top reasons, backed by our deep expertise and passion for building exceptional Magento stores.

Table of Contents

HYVÄ vs. LUMA Comparison

Unmatched Performance & Blazing Speeds
Radically Simplified Development
Exceptional Mobile-First Experience
Enhanced SEO Performance
Unprecedented Flexibility
Accelerated Time-to-Market
Significant Cost-Effectiveness
Revitalized Enthusiasm & Innovation
Easier Learning Curve
Future-Proof Technology

Considerations for Hyvä Success
The Hyvä Merchants Voice
Conclusion & Showcases

In today's competitive e-commerce landscape, Magento 2 stands as a powerful platform for ambitious merchants. However, the choice of frontend technology is paramount to unlocking its full potential.
Is your Magento store struggling with sluggish performance, complex development, or a user experience that just doesn’t convert?
Many Magento merchants face these challenges with the traditional Luma theme, feeling constrained by outdated technology and ballooning development costs due to overwhelming complexity, performance bottlenecks that inflate bounce rates and harm SEO, and a user experience that often falls short of modern expectations.
But what if there was a way to unleash Magento's true power, delivering lightning-fast speeds, a delightful user experience, and a development process that’s both efficient and enjoyable.

Enter Hyvä Themes – a modern frontend solution meticulously engineered to transform your Magento 2 store. This isn't just another theme; it's a fundamental rethinking of how Magento frontends should be built.

In this comprehensive guide, we unveil the top 10 reasons and tangible benefits of choosing Hyvä Themes. We'll delve into why Hyvä excels, exploring the technical foundations that drive its success and the real-world advantages it offers to merchants, developers, and your bottom line.

Get ready to discover how Hyvä can help you build a faster, leaner, and more profitable Magento store.

JaJuMa's Commitment And Credentials:

JaJuMa: Your Trusted Hyvä Pioneers & Gold Partners
Leading the Charge in High-Performance Magento

Before diving into why Hyvä is transforming the Magento landscape, it's crucial to understand who is guiding you through this technology.
JaJuMa isn't just another agency offering Hyvä;
Our journey with Hyvä Themes began in its nascent stages.

Driven by a Shared Vision for a Faster, Simpler, and more Efficient Magento Frontend.

Hyvä Gold
Partner:

This prestigious status, awarded by Hyvä, recognizes JaJuMa's profound expertise, extensive experience, and significant contributions to the Hyvä community and technology. It's a testament to our proven ability to deliver exceptional Hyvä solutions.

Early Adopters
& Innovators:

We embraced Hyvä in April 2021 and quickly became the first Magento extension provider to offer official Hyvä compatibility for our suite of extensions.

Core Contributor &
Technology Partner:

JaJuMa is proud to be a Hyvä Core Contributor and Hyvä Technology Partner, actively shaping the evolution of the Hyvä Theme and ensuring it meets the highest standards of performance and usability.

The
Hyvänauts:

We call ourselves "Hyvänauten" (Hyvä-Astronauts) - experts dedicated to navigating the complexities of e-commerce and delivering high-performance Magento sites powered by Hyvä's cutting-edge technology.

Extensive Hyvä
Extension Portfolio:

JaJuMa has developed a comprehensive range of Hyvä-compatible and Hyvä-native extensions, designed to enhance functionality, optimize performance further, and streamline development on the Hyvä platform. Many of these are offered as open-source contributions to the community.

Proven
Track Record:

Our expertise is validated by numerous successful Hyvä projects, from rapid store launches like the Stollen store (live in under 4 weeks) to complex performance optimizations achieving sub-second LCP times.

JaJuMa's unique offerings, such as

The "JaJuMa Takeoff"
Rapid Hyvä Store Launch Package

Our Specialized Hyvä
Performance Optimization Extensions

are born from this deep expertise.
We don't just implement Hyvä; we enhance it.

“

Our passion for Magento and our early conviction in Hyvä's potential have driven us to become leaders in this space.
We are committed to empowering our clients with the unparalleled speed, efficiency, and ROI that Hyvä delivers, backed by JaJuMa's expert guidance and innovative solutions.

Oli Jaufmann

Founder & CEO
JaJuMa GmbH

Ready for a Rocket Fast Online Store?

For businesses seeking superior performance, faster development, and a modern user experience, JaJuMa highly recommends exploring Hyvä Themes.

Get Your Free Hyvä Consultation Learn More About Hyvä

A Clear Comparison for Magento Users:

HYVÄ vs. PWA vs. LUMA: KEY DIFFERENCES AT A GLANCE

To provide a quick understanding of Hyvä's advantages,
especially compared to the standard Magento Luma theme and PWAs,
consider this overview:

Feature	Magento Luma (Default)	PWA / Headless	Hyvä Themes	Advantage Hyvä
Performance (CWV)	Often struggles with slow LCP, high CLS, poor INP	Potentially Good (but complex to achieve)	Excellent, "Green" Core Web Vital scores readily achievable	✅ Drastically Faster, Better SEO & Superior User Experience
Technology Stack	jQuery, RequireJS, KnockoutJS, Less, UIComponent	React, Vue, Angular, etc. + APIs	AlpineJS, TailwindCSS; no jQuery, KnockoutJS, or UIComponent	✅ Modern, Leaner, Far More Efficient & Developer-Friendly
Frontend Complexity	High, often described as "spaghetti code"	Very High	Low, simplified and streamlined architecture	✅ Significantly Easier to Develop, Customize & Maintain
Development Speed	Slower, cumbersome, longer debugging cycles	Slowest (often significantly longer)	Notably Faster (potential 30–50% time reduction)	✅ Quicker Time-to-Market for Stores & Features
Page Weight / Requests	Heavy, 3MB+, 230+ requests	Medium, but relys heavily on JS	Very Lightweight (~0.4MB, ~5 requests)	✅ Lower Bandwidth Consumption, Faster Loads
Customization	Can be complex, constrained by Luma's structure	High Flexibility (decoupled frontend)	Highly Flexible with TailwindCSS & AlpineJS	✅ Greater Design Freedom & Bespoke UX
Developer Experience	Often poor, steep learning curve	Modern tooling, but often poor due to complexity	Excellent, easier to learn, more productive	✅ Higher Productivity, Satisfaction & Innovation
License Cost	Free (with Magento Open Source)	Depends on PWA solution	€1,000 one-time per installation	Luma is free upfront
Total Cost (TCO)	Higher due to dev time & performance issues	Highest Development & Infrastructure Costs	Lower via efficiency & revenue gains	✅ Superior Long-Term ROI & Value
Community Support	Standard Magento community	Community	Strong, dedicated Hyvä community	✅ Abundant Resources & Collaborative Innovation
Updates / Innovation	Tied to Magento core releases	Depends on PWA solution	Frequent Hyvä updates & innovation	✅ Faster Access to Frontend Features

Summary: While Luma offers no upfront license cost, Hyvä Themes - especially when paired with expert implementation - offer exceptional value through improved performance, faster development, and long-term savings.

EXPLORE THE TOP 10 REASONS & BENEFITS
FOR HYVÄ THEMES

The Next-Generation E-Commerce Frontend for Magento 2

Unmatched Performance & Blazing Speeds:
Conquer Core Web Vitals

In today's fast-paced digital world, website speed isn't just a luxury – it's a necessity.
Slow-loading websites frustrate users, leading to higher bounce rates, lower conversion rates, and diminished search engine rankings.
Google's own research indicates that visitors are 24% less likely to abandon a page while it's loading if it's fast, and even a one-second delay in mobile load times can impact mobile conversions by up to 20%.
Hyvä Themes are engineered from the ground up for unparalleled performance, consistently enabling Magento stores to achieve outstanding Google PageSpeed Insights scores (often 90-100) and conquer Core Web Vitals (CWV). This directly translates to a superior user experience, lower bounce rates, higher conversion rates, and significantly improved SEO rankings as search engines like Google prioritize fast-loading, user-friendly sites.
How Does Hyvä Achieve This Remarkable Performance & Speed?

Drastic Reduction in Code Bloat:
Unlike Magento's Luma theme, which heavily relies on bulky libraries like jQuery, RequireJS, and KnockoutJS, Hyvä drastically cuts down on JavaScript. Hyvä completely eliminates the cumbersome and often outdated JavaScript libraries that plague traditional Magento frontends like Luma (e.g., RequireJS, KnockoutJS, jQuery, and numerous UIComponents).
This results in far less code the Browser has to download, parse, and execute:

Up to 98% fewer page requests (typically 5 in Hyvä vs. 230+ in Luma).

Up to 86% smaller page weight (around 0.4MB uncompressed in Hyvä vs. 3MB+ in Luma).

Modern, Lightweight Technologies:
Hyvä is built from the ground up using only two primary frontend dependencies:

AlpineJS: A minimal, reactive JavaScript framework for interactivity and VanillaJS leveraging Browser native features.

TailwindCSS: A utility-first CSS framework for efficient styling. This allows for building custom designs without writing custom CSS, leading to incredibly lean stylesheets – often over 90% smaller than those generated by Luma.
Less CSS means faster rendering and a snappier feel.

This lean stack means browsers have significantly less code to download, parse, and execute, leading to dramatically faster rendering times.

Optimized for Core Web Vitals:

LCP (Largest Contentful Paint): Measures loading performance. Hyvä's lightweight architecture and reduced JavaScript/CSS mean the main content loads incredibly fast. JaJuMa's expertise, as detailed in our Largest Contentful Paint Optimization Guide for Magento, can help you achieve LCP scores often under 1 second.

INP (Interaction to Next Paint): Measures responsiveness to user interactions. By minimizing render-blocking JavaScript, Hyvä ensures pages become interactive almost instantly.

CLS (Cumulative Layout Shift): Measures visual stability. Hyvä's optimized layout structures and reliance on TailwindCSS for pre-defined positioning significantly reduce unexpected layout shifts during page load.

Optimized DOM Structure:
A cleaner, more streamlined Document Object Model (DOM) means the browser can render pages more quickly and efficiently.

What is the Business Impact of Top Performance for Merchants?

Higher Conversion Rates: Faster sites convert better. Vodafone saw an 8% increase in sales with a 31% LCP improvement. Rakuten increased revenue per visitor by over 53% by investing in CWVs (source).

Lower Bounce Rates: Users are less likely to leave a fast, responsive site.

Improved SEO Rankings: Google rewards sites with excellent CWVs and fast load times with better visibility in search results.

Enhanced User Experience (UX): A snappy, stable site leads to greater customer satisfaction and loyalty.

Drastically Improved LCP (Largest Contentful Paint): Faster loading of the main content.

INP (Interaction to Next Paint): Enhanced interactivity and responsiveness.

Minimized CLS (Cumulative Layout Shift): Greater visual stability for a smoother experience.

Real-world results often show page speed improvements of 60-80% when migrating from Luma to Hyvä.
While Hyvä provides an exceptional performance foundation, achieving peak "all green" Core Web Vitals in real-world scenarios often requires expert configuration and targeted optimizations.
Factors like third-party integrations, unoptimized media, and server settings can still influence scores.
As Hyvä Gold Partners, JaJuMa has extensive experience in optimizing Magento stores for peak performance.
We've seen firsthand how Hyvä, combined with strategic optimizations, can transform site speed.
Check our Hyvä Showcases to see Hyvä Theme Performance in Action, with LCP values below 1s and CWVs reduced by 50% and more...
For a deeper dive into LCP optimization, explore our
Ultimate Guide to LCP Optimization for Magento 2 (Luma & Hyvä).
Or, experience Hyvä's speed live in our demo shop.
Radically Simplified Development
& Superior Developer Experience

One of the most celebrated Hyvä Theme benefits is the dramatically improved developer experience and simplified codebase it offers, especially when compared to the often convoluted and frustrating Luma frontend.
Luma's complexity leads to significant challenges: Steep Learning Curves, Slow Development & Debugging, Maintenance Nightmares & Technical Debt.
Hyvä Themes offer a radical departure, championing simplicity and drastically reducing frontend complexity. By stripping away the "ballast" of Luma, Hyvä provides a clean, modern, and intuitive development environment.
This isn't just a perk for developers; it translates directly into tangible business advantages for merchants.
What does Hyvä Achieve this Simplicity?

Modern, Lean Technology Stack:
Developers work with Alpine.js and Tailwind CSS – tools that are modern, well-documented, and significantly easier to learn and master than Luma's aging stack of KnockoutJS, RequireJS, and complex UI Components. This gentle learning curve means developers can become productive with Hyvä much faster.

Reduced Dependencies & Bloat:
By eliminating vast amounts of JavaScript and CSS, along with complex libraries, Hyvä significantly reduces the cognitive load on developers. There's simply less to learn, less to override, and less to go wrong.

Cleaner, More Maintainable Codebase:
This streamlined approach results in code that is easier to understand, write, and maintain. The structure is more logical and less prone to conflicts.

Simplified Theming and Customization:
Tailwind CSS's utility-first approach allows for rapid UI development and customization directly within the HTML templates (PHTML files), reducing the need to navigate and manage extensive CSS files. Alpine.js provides a straightforward way to add interactivity without the complexities of KnockoutJS.

Faster Build Times:
The streamlined nature of Hyvä often leads to faster compilation and deployment times.

What is the Business Impact of Simplification for Merchants?

Faster Time-to-Market:
New features, customizations, or even entirely new stores can be developed and launched significantly faster – sometimes in a fraction of the time it would take with Luma. JaJuMa, for instance, baked a super-fast Magento store in just weeks using Hyvä.

Lower Development Costs:
Reduced development hours and complexity translate directly into lower project costs and ongoing maintenance expenses. Many businesses report 30-50% savings in development efforts compared to traditional Magento theming.

Easier Maintenance & Upgrades:
A cleaner, less complex codebase is easier to maintain, debug, and upgrade, reducing long-term operational costs and headaches.

Happier, More Productive Developers:
A positive developer experience leads to higher quality work and better retention of skilled talent.
JaJuMa's team of certified Magento and Hyvä developers leverages this simplified environment to build robust, high-performing e-commerce solutions efficiently.
A prime example is our "Baking A Super Fast Magento Store" showcase, where we launched a complex, fully functional, custom-designed Magento Hyvä store in under 4 weeks, a timeline unachievable with traditional Luma development.
Our deep understanding of Hyvä's architecture also allows us to create powerful Hyvä-compatible extensions that seamlessly integrate and enhance your store's functionality.
Exceptional Mobile-First Experience
& True Responsiveness

In an era where mobile commerce dominates, providing a seamless and performant experience on smartphones and tablets is non-negotiable. Hyvä Themes are built with a mobile-first philosophy, ensuring your Magento store not only adapts to different screen sizes but excels in usability and speed on smaller devices.
This is a stark contrast to older themes that might be "mobile-responsive" but still feel clunky or slow on mobile due to underlying bloat.
How does Hyvä Deliver a Superior Mobile Experience?

Inherently Lightweight:
The core performance advantages of Hyvä (minimal JS/CSS) are especially beneficial on mobile devices, which often operate on less powerful hardware and slower network connections. Faster load times are critical for retaining mobile users, as studies show every second of delay can significantly reduce conversions.

Tailwind CSS for Granular Control:
Tailwind CSS enables developers to have precise control over responsive breakpoints, spacing, and component behavior across different screen sizes. This ensures layouts, navigation, and interactive elements are perfectly optimized for touch and smaller viewports.

Touch-Friendly UI/UX:
Hyvä facilitates the creation of intuitive, touch-friendly navigation, menus, filters, and forms. This eliminates common mobile frustrations like needing to pinch-and-zoom or dealing with unresponsive elements.

Optimized Mobile Checkout:
Hyvä supports streamlined checkout flows tailored for mobile, featuring touch-optimized form fields and clear CTAs, which can significantly reduce mobile cart abandonment rates.

What is the Business Impact of Mobile-First for Merchants?

Higher Mobile Conversion Rates:
A faster, more intuitive mobile experience directly leads to increased sales from mobile shoppers. Mobile conversion rate increases of 20-40% have been reported by merchants switching to Hyvä.

Improved Customer Engagement on Mobile:
Smoother navigation and faster interactions keep mobile users engaged for longer.

Better Mobile SEO Rankings:
Google's mobile-first indexing means a superior mobile experience, particularly strong Core Web Vitals on mobile, can positively impact your search rankings.

Reduced Bounce Rates on Mobile Devices:
Users are less likely to abandon your site if it loads quickly and is easy to use on their phones.
JaJuMa specializes in crafting mobile-first Hyvä experiences that drive results.
We ensure every aspect of your store, from product discovery to checkout, is optimized for your on-the-go customers.
Enhanced SEO Performance
& Visibility

Search Engine Optimization (SEO) is the lifeblood of many e-commerce businesses, and Hyvä Themes provide a powerful foundation for achieving better search engine rankings and increased organic visibility.
While content and off-page factors are crucial, technical SEO and site performance play an increasingly significant role, and this is where Hyvä shines.
How does Hyvä Boost Your SEO Efforts?

Superior Core Web Vitals:
As discussed, Hyvä excels in meeting Google's Core Web Vitals (LCP, FID/INP, CLS). Google has confirmed these are ranking signals, meaning sites that offer a better user experience through faster loading and visual stability are favored in search results.

Lightning-Fast Page Load Speed:
Site speed is a well-known ranking factor. Hyvä's lightweight architecture ensures quicker load times across your entire site, which search engines reward.

Mobile-First Excellence:
With Google's mobile-first indexing, the performance and usability of your mobile site are paramount for SEO. Hyvä's mobile-first design ensures your site meets these critical requirements.

Clean & Optimized Codebase:
Hyvä's streamlined code is easier for search engine crawlers to understand and index efficiently. It minimizes technical SEO issues like excessive HTML tags or bloated scripts that can hinder crawling.

Improved User Engagement Metrics:
Faster speeds and a better user experience lead to lower bounce rates, increased time on site, and more pages per visit. These positive user engagement signals can indirectly influence your search rankings.

What is the Business Impact of Enhanced SEO for Merchants?

Higher Organic Search Rankings:
Improved technical SEO and performance can lead to better positions in search engine results pages (SERPs) for your target keywords.

Increased Organic Traffic:
Higher rankings naturally drive more qualified organic traffic to your store.

Better Crawl Budget Utilization:
Search engines can crawl your site more efficiently, ensuring more of your important pages are indexed.

Competitive Edge:
In crowded e-commerce landscapes, superior technical SEO can be a key differentiator.
At JaJuMa, we understand that SEO is multifaceted.
While Hyvä provides an outstanding technical SEO baseline, we also help clients integrate it with a holistic SEO strategy to maximize visibility and organic growth.
Our performance optimization extensions further enhance Hyvä's SEO benefits.
Unprecedented Flexibility
& Customization Freedom

While Hyvä Themes are renowned for their performance and simplicity, this doesn't come at the expense of flexibility or customization capabilities.
In fact, Hyvä empowers merchants and developers with remarkable freedom to create unique, brand-aligned, and highly functional Magento stores.
How does Hyvä Enable Superior Flexibility & Customizability?

Modern Frontend Stack:
The use of Tailwind CSS and Alpine.js provides developers with powerful and flexible tools for crafting bespoke user interfaces and interactions. Tailwind's utility classes allow for granular styling control without writing extensive custom CSS, making it faster to iterate on designs.

Modular Architecture:
Hyvä's structure is inherently modular, making it easier to customize or replace specific components without negatively impacting other parts of the theme. This is a significant advantage over the more monolithic nature of Luma.

Clean Slate Approach:
Hyvä starts with a blank canvas, removing the layers of default Luma styling and JavaScript that often need to be laboriously overridden. This means developers spend less time fighting default behaviors and more time building desired features.

Compatibility with Magento's Core Logic:
Hyvä works seamlessly with Magento's robust backend, allowing you to leverage all of Magento's powerful e-commerce features while enjoying a modern, fast frontend.

Growing Extension Ecosystem:
While not all old Luma-based extensions work out-of-the-box, the Hyvä community and vendors are rapidly producing compatibility modules and native Hyvä extensions. Hyvä currently supports over 1,000 extensions, ensuring merchants can maintain desired functionality. JaJuMa is a proud contributor to this ecosystem with our own suite of Hyvä-ready extensions.

What is the Business Impact of Flexibility & Customization Freedom for Merchants?

Unique Brand Experiences:
Create a storefront that perfectly reflects your brand identity and differentiates you from competitors.

Tailored User Journeys:
Design and implement custom user experiences optimized for your specific target audience and products.

Integration of Complex Features:
Implement specialized functionalities or integrate with third-party services without compromising frontend performance, a common issue with Luma.

Adaptability for Future Growth:
Hyvä's flexible architecture makes it easier to adapt and scale your storefront as your business evolves.
JaJuMa's expertise in Hyvä development means we can translate your unique business requirements and brand vision into a beautifully customized, high-performing Magento store.
Whether you need minor tweaks or a completely bespoke design, Hyvä provides the canvas, and we provide the artistry and technical skill.
Accelerated Time-to-Market
for Projects & Features

In the competitive e-commerce landscape, speed to market can be a critical advantage.
Whether launching a new store, introducing new features, or pivoting your strategy, Hyvä Themes significantly accelerate the development lifecycle compared to traditional Magento Luma development or even more complex PWA projects.
Faster time-to-market with Hyvä is not merely about saving on development costs; it's a strategic enabler for e-commerce agility and competitiveness.
It allows businesses to seize opportunities and innovate at a pace that was previously challenging with traditional Magento frontends.
How Does Hyvä Speed Up Time-To-Market & Accelerate Development?

Simplified Tooling & Less Code:
As highlighted earlier, the modern, lean stack of Alpine.js and Tailwind CSS, and the removal of outdated libraries like RequireJS and KnockoutJS, mean developers write less code and deal with fewer complexities. This directly translates to faster development cycles.

Reusable Components:
Hyvä's architecture and the nature of Tailwind CSS encourage the creation of reusable UI components, saving development time on subsequent tasks or projects.

No Need to Fight the System:
Developers spend less time overriding Luma's default styles and JavaScript behaviors and more time building the desired functionality from a cleaner base.

Faster Prototyping & Iteration:
The ease of styling with Tailwind CSS allows for rapid prototyping and iteration of designs and layouts.

What is the Impact of Faster Time-To-Market and Accelerated Development for Merchants?

Quicker Store Launches:
Get your new e-commerce business online and generating revenue faster. Jajuma has demonstrated this by launching a fully functional, high-performance Magento store with Hyvä in just four weeks.

Faster Feature Rollouts:
Introduce new functionalities, promotions, or design updates to your live store more quickly, allowing you to adapt to market changes and customer demands with agility.

Reduced Opportunity Costs:
Less time spent in development means more time focused on marketing, sales, and other core business activities.

Cost Savings:
While linked to development costs (covered next), faster time-to-market inherently contributes to overall project cost-effectiveness.
JaJuMa leverages Hyvä's efficiencies to deliver projects on accelerated timelines without compromising quality.
The "Baking A Super Fast Magento Store" showcase further illustrates this, where we delivered a complete online shop in under four weeks, ready for the client's peak selling season. Once again with outstanding real-user performance KPI: LCP -> 0.8, CLS -> 0, TTFB -> 0.4
Our extensive experience with Hyvä allows us to maximize its inherent development speed advantages, translating directly into faster project completion and quicker ROI for our clients.
Our experience as official Hyvä Gold Partners and our streamlined development processes ensure you can capitalize on market opportunities faster..
Significant Cost-Effectiveness
& Strong Long-Term ROI

While Hyvä Themes involve a one-time license fee (currently €1,000 for each Theme and Checkout - see details on official Website), it's crucial to view this as an investment that delivers significant cost-effectiveness and a strong, measurable Return on Investment (ROI) over the long term.
When comparing total cost of ownership (TCO), Hyvä often emerges as a more financially sound choice than heavily customizing a Luma theme or embarking on complex PWA/headless projects.
Why is the Hyvä's Cost-Benefit Equation Benefitial?

The License Fee:
The €1,000 license provides access to the Hyvä theme code, ongoing updates, compatibility modules, and the invaluable Hyvä Slack community for support. This is a one-time fee per Magento installation, covering unlimited store views and domains under the same business entity.

Reduced Development Costs:
This is where the primary savings occur. As highlighted, Hyvä's simpler architecture and modern tooling can reduce development time and effort by 30-50% compared to Luma. This directly translates to lower upfront development costs for new builds or migrations.

Lower Ongoing Maintenance Costs:
A cleaner, less complex codebase is easier and cheaper to maintain, update, and debug over time. Fewer conflicts and a more stable frontend mean less time and money spent on troubleshooting.

Increased Conversion Rates & Revenue:
The superior performance and user experience delivered by Hyvä typically lead to higher conversion rates (increases of 10-25% or more have been reported ) and, consequently, increased revenue. This revenue uplift can quickly offset the initial investment. One case study reported a payback period of less than 2 months and a projected 1-year ROI of over 400%.

Potentially Lower Hosting Costs:
Faster, more efficient websites built with Hyvä may require fewer server resources, potentially leading to savings on hosting expenses, estimated around 10-20% annually for some. However, some sources suggest Hyvä does not necessarily require expensive hosting, debunking it as a myth. The key is efficiency leading to optimal resource use.

Avoiding Costly Luma Optimizations or PWA Complexity:
Trying to achieve Hyvä-level performance with Luma often requires extensive, ongoing, and costly optimization efforts. PWAs, while performant, typically involve significantly higher development complexity and costs. Hyvä offers a more direct and often more affordable path to high performance.

What is the Business Impact of Cost-Effectiveness & ROI for Merchants?

Better Budget Allocation:
Invest more in marketing, inventory, or other growth initiatives due to savings in development and maintenance.

Faster ROI:
See a return on your e-commerce platform investment more quickly due to combined cost savings and revenue uplift.

Predictable Long-Term Costs:
Enjoy more stable and predictable maintenance expenses.

Performance-Driven Sales Boost:
The dramatic improvements in site speed and Core Web Vitals (Reason 1) directly lead to higher conversion rates, lower bounce rates, and increased sales. For example, documented cases show significant sales increases directly correlated with LCP improvements. JaJuMa's own projects demonstrate these tangible uplifts.

Enhanced SEO & Organic Traffic:
Better performance and CWV scores contribute to higher search engine rankings, driving more qualified organic traffic to your store at no additional advertising cost.
JaJuMa helps clients understand the full TCO and ROI potential of adopting Hyvä.
We believe in transparent pricing and delivering solutions that provide lasting value.
Our Hyvä development services are designed to maximize your return on investment.
Our experience consistently shows that investing in Hyvä, guided by expert partners like JaJuMa, is a smart financial decision that pays dividends through enhanced efficiency, superior performance, and accelerated e-commerce growth.
Revitalized Developer
Enthusiasm & Innovation

While often an intangible metric, the "fun factor" or developer enthusiasm associated with Hyvä Themes is a frequently cited benefit within the Magento community.
Working with modern, efficient tools and seeing tangible performance improvements can be highly motivating for development teams, leading to higher quality work and more innovative solutions.
"E-Commerce Made Happy!"
Why do Developers Enjoy Working with Hyvä?

Modern Tooling:
Developers generally prefer working with modern, well-regarded technologies like Tailwind CSS and Alpine.js over older, sometimes clunkier frameworks.
Immediate Performance Gratification: Seeing the direct impact of their work in terms of lightning-fast page loads and excellent Core Web Vitals scores is highly rewarding.

Reduced Frustration:
Less time spent wrestling with Luma's complexities, debugging obscure JavaScript issues, or waiting for slow builds means a less frustrating development experience.

Focus on Building, Not Fixing:
Hyvä allows developers to spend more time creating new features and positive user experiences, rather than constantly trying to optimize or work around the limitations of an outdated frontend.

Sense of Community & Contribution:
The active and collaborative Hyvä community provides a sense of belonging and opportunities to contribute, which can be very fulfilling for developers.

What is the Business Impact of More Enthusiasm & Innovation for Merchants?

Higher Quality Code & Solutions:
Engaged and motivated developers tend to produce better, more thoughtful work.

Increased Innovation:
When developers enjoy their tools and are not bogged down by technical debt, they are more likely to be creative and suggest innovative solutions to business challenges.

Better Talent Retention:
Providing a positive and modern development environment can help attract and retain top developer talent.

Stronger Agency Partnerships:
A development agency whose team is enthusiastic about the technology they use is likely to be a more proactive and engaged partner.
At JaJuMa, we've seen a marked increase in developer satisfaction since adopting Hyvä as a core part of our Magento service offerings.
This enthusiasm translates into the high-quality, innovative, and performant e-commerce solutions we deliver for our clients.
Our commitment to Hyvä is showcased by our Gold Partner status and our continuous development of Hyvä-centric solutions and extensions.
Easier Learning Curve
for Developers (vs. Luma/PWA)

While "easy" is relative, the learning curve for developers transitioning to Hyvä Themes is generally considered significantly gentler and faster compared to mastering the intricacies of Magento's Luma theme (especially its UI Components and KnockoutJS) or diving into full-blown PWA development with frameworks like React or Vue.js.
Why is Hyvä Easier for Developers to Adopt?

Familiar Magento Concepts:
Despite the modern frontend stack, much of the classic Magento frontend structure (blocks, PHTML templates, layouts XML) remains familiar to experienced Magento developers. This means they are not starting from scratch.

Simplified JavaScript with Alpine.js:
Alpine.js offers a much more intuitive and less verbose way to handle frontend interactivity compared to KnockoutJS. Its syntax is closer to modern JavaScript frameworks but with a much smaller footprint and simpler state management for common use cases.

Utility-First CSS with Tailwind CSS:
While different from traditional CSS methodologies like BEM, Tailwind CSS's utility-first approach is often picked up quickly by developers. It allows for rapid styling directly in the markup, reducing the need to switch between HTML and CSS files or manage large, complex stylesheets.

Excellent Documentation & Community Support:
Hyvä offers comprehensive public documentation (docs.hyva.io) , and the active Slack community is an invaluable resource for developers to ask questions, share solutions, and learn from peers.

Reduced "Magentoisms":
Hyvä strips away many of the overly complex or idiosyncratic parts of the Luma frontend, leading to a more straightforward development process.

What is the Business Impact of an Easier Learning Curve for Merchants?

Wider Talent Pool (Growing):
As Hyvä's popularity grows, so does the number of developers skilled in its technologies, making it easier to find talent or upskill existing teams.

Faster Onboarding for Developers:
New developers on a Hyvä project can become productive more quickly.

Potentially Lower Training Costs:
Less time and resources may be needed to train developers on Hyvä compared to more complex frontend systems.

Increased Agency Choice:
More agencies are adopting Hyvä, giving merchants more options for development partners.
Jajuma's development team embraced Hyvä early on, recognizing its potential to streamline our workflows and deliver better results for our clients.
We find that both seasoned Magento developers and those newer to the platform can adapt to Hyvä development efficiently, contributing to the overall project success.
Future-Proof Technology
& Thriving Global Ecosystem

Choosing a frontend technology is a long-term commitment.
Investing in Hyvä is not just about adopting its current technology stack; it's an investment in a development philosophy that prioritizes adaptability, performance, and long-term sustainability, backed by a proactive team and a robust community.
Hyvä Themes are not just a fleeting trend; they represent a future-proof direction for Magento frontends, backed by a robust technological foundation and an exceptionally active and supportive global ecosystem.
Hyvä has grown far beyond just a theme. The expanding product suite now includes:
- Hyvä Checkout: A high-performance, customizable checkout solution.
- Hyvä Enterprise: Providing coverage for Adobe Commerce B2B features, Live Search, and Product Recommendations.
- Hyvä UI: A library of pre-built UI components to accelerate design and development.
- Hyvä Commerce: An new suite of tools aimed at enhancing the Magento admin experience, including an improved CMS Page Builder. This signals a long-term vision to create a comprehensive frontend and backend enhancement ecosystem for Magento.
And the Hyvä team, led by Willem Wigman and Vinai Kopp, consistently rolls out updates for Hyvä Themes, Hyvä Checkout, and other products, delivering new features, performance enhancements, bug fixes, and compatibility with the latest Magento versions.
What Makes Hyvä a Future-Proof Choice?

Modern, Evolving Tech Stack:
Hyvä is built using contemporary tools like Alpine.js and Tailwind CSS, which are themselves actively maintained and evolving. This contrasts with Luma's reliance on older technologies that are increasingly seen as legacy.

Vibrant and Growing Community:
The Hyvä community is one of its strongest assets. With over 5,000 members in the private Slack channel , developers, agencies, and merchants actively share knowledge, provide support, and collaborate on solutions. This collective intelligence accelerates problem-solving and innovation.

Expanding Extension Compatibility:
A vast and growing number of third-party Magento extensions are being made compatible with Hyvä, thanks to community efforts and proactive vendors. Over 1,000 extensions are currently supported, with many compatibility modules available via Hyvä's GitLab. This ensures merchants can retain critical functionalities.

Official Partner Network:
Hyvä has a strong network of official agency and technology partners (including JaJuMa as a Gold Partner) dedicated to providing high-quality Hyvä services and solutions worldwide. This ecosystem provides choice and assurance for merchants.

Alignment with Magento's Future:
Hyvä is designed to work with Magento's core, and its principles of performance and efficiency are well-aligned with the broader direction of e-commerce technology. Hyvä Enterprise also offers compatibility with Adobe Commerce features.

Focus on Emerging Needs:
Hyvä is committed to addressing critical aspects of modern web development, such as accessibility. Hyvä Themes implement accessibility (a11y) features according to WCAG 2.1 level AA requirements. Furthermore, Hyvä provides PCI-DSS compliance through Content Security Policy compatible versions for both, Hyvä Theme and Checkout.

What is the Business Impact of a Future-Proof Ecosystem for Merchants?

Reduced Risk of Obsolescence:
Invest in a frontend that is designed for longevity and continuous improvement.

Access to Ongoing Support & Innovation:
Benefit from the collective knowledge of the community and the ongoing development efforts of the Hyvä team and its partners.

Easier to Find Skilled Developers:
The growing popularity of Hyvä means a larger pool of developers skilled in its technologies.

Confidence in Long-Term Viability:
The strong ecosystem provides confidence that Hyvä will remain a leading Magento frontend solution.

Access to Latest Capabilities:
Merchants and developers continuously benefit from the newest features, performance optimizations, and security updates without needing a complete platform overhaul.

Competitive Edge:
By leveraging the latest web standards and features, Hyvä stores can offer a superior user experience and maintain a competitive edge.

Security Assurance:
Regular updates include security patches, helping to protect your store against emerging threats.
JaJuMa is deeply embedded in the Hyvä ecosystem.
As core contributors, extension developers, and Gold Partners, we are at the forefront of Hyvä's evolution and not just users of Hyvä;
we are helping to shape its future, ensuring our clients benefit from the latest advancements and best practices.
Our own innovative extensions often complement Hyvä's roadmap. For instance, our Hyvä Inline CSS and Smart Speculations Rules align perfectly with Hyvä's focus on bleeding-edge performance.
With our Real User Monitoring we empower the Hyvä community and Hyvä merchants true speed and UX insights right in their backend.
By partnering with JaJuMa, you ensure your Magento store not only benefits from Hyvä's current advantages but is also poised to capitalize on its continuous stream of innovations for sustained success.

Making an Informed Choice: Key Considerations
for Your Hyvä Success

While the advantages of Hyvä Themes are compelling and transformative for most Magento stores,
it's also wise to approach any technology shift with a full understanding.
At JaJuMa, we believe in transparency, so here are a few considerations to keep in mind:

Initial License Fee:

Hyvä Themes involve a one-time license fee (currently €1,000 for each, Hyvä Theme & Checkout, per Magento installation). While this investment is typically recouped quickly through reduced development costs and performance gains, it's an upfront consideration compared to the free Luma theme.
Extension Compatibility:

While the Hyvä ecosystem is rapidly growing with over 1,000 compatible extensions, not all existing third-party Magento extensions, especially those heavily modifying the frontend with Luma-specific JavaScript, will work out-of-the-box. Compatibility modules often bridge this gap, or custom development might be needed for some specific legacy extensions. JaJuMa's expertise includes assessing and creating these compatibility solutions.
Learning Curve for Traditional Magento Developers:

For developers accustomed to modern frontend stacks like Alpine.js and Tailwind CSS, Hyvä is often a breath of fresh air and easier to learn. However, developers deeply rooted only in traditional Magento Luma theming (with KnockoutJS, RequireJS, and complex UI Components) might experience an initial adjustment period to the new, more streamlined workflow.
Focus on Frontend Performance:

Hyvä brilliantly addresses frontend performance bottlenecks inherent in Luma. However, it's important to remember that overall site speed can also be influenced by backend configurations, server performance, and unoptimized third-party integrations. Hyvä provides the best possible frontend foundation, but a holistic performance strategy is always recommended.
Evolving Checkout Solutions:

Historically, the Magento checkout required specific Hyvä-compatible solutions. The Hyvä ecosystem now offers excellent options like Hyvä Checkout, ensuring a consistent high-performance experience, but it's a distinct component to plan for in your Hyvä strategy.

Our Perspective at JaJuMa:
We see these points not as deterrents, but as manageable aspects of a strategic upgrade. With expert planning and execution, which JaJuMa provides as experienced Hyvä Gold Partners, these considerations are smoothly navigated, ensuring you fully leverage Hyvä's profound benefits.

JaJuMa Hyvä Partner Rocket Launch To Success

Get Your Free Hyvä Consultation

The Hyvä Merchants Voice: Don't just take our word for it; Here is what Hyvä Merchants say

“

Our store is really much faster now.
That is really very impressive what you can do to display the pages faster - and the extensions work perfectly.
Thank you very much!!!

Klaus S.

Conclusion: Embrace the Future of Magento with Hyvä & JaJuMa

Ready to Transform Your Store?

Talk to Our Hyvä Experts

The evidence is clear: Hyvä Themes represent a significant leap forward for the Magento 2 frontend, offering a powerful combination of unmatched performance, radically simplified development, enhanced SEO, superior mobile experiences, and substantial long-term ROI.
By stripping away the bloat of traditional Luma and embracing a modern, lean technology stack, Hyvä empowers merchants to build faster, more engaging, and ultimately more profitable online stores.

From conquering Core Web Vitals and accelerating your time-to-market to providing unparalleled customization freedom and fostering developer enthusiasm, the reasons to choose Hyvä are compelling and numerous. It's more than just a theme; it's a strategic investment in the future success and scalability of your e-commerce business.

As official Hyvä Gold Partners and one of the pioneering agencies in the Hyvä ecosystem, JaJuMa possesses the deep expertise and proven experience to help you unlock the full potential of Hyvä Themes. We don't just build websites; we craft high-performance e-commerce solutions tailored to your unique needs.

Ready to Experience These Hyvä Benefits for Yourself and Transform Your Magento Store?

Don't let an outdated frontend hold your Magento store back.

Partner with JaJuMa and let's build your high-speed,
high-conversion future with Hyvä Themes.

Hyvä Development
Services

Ready to experience the Hyvä difference and discuss your project?

Hyvä
Demo

Curious to see Hyvä's speed and elegance in action?

Hyvä
Extensions

Looking to enhance your existing or planned Hyvä store?

Hyvä & JaJuMa - Rocket Fast Magento Stores

You want to learn more about Hyva Themes? You want to learn about JaJuMa Services for and with Hyvä Themes? More About Hyvä & JaJuMa! You still have questions or need more information about Hyvä? You would like to test it more closely with your own test instance? Or are you interested in using Hyvä in your Magento store? Lets get in touch!

Showcase 1: Flowers Retailer
Hyvä Delivers Unmatched Performance Benefits

Flowers Retailer Hyvä success: storefront with performance charts showing LCP 0.8s and CLS 0.0.

Read Full Flowers Retailer Story →

Challenge: This retailer needed top-tier UX and speed on a tight budget, a common hurdle. Their existing setup was failing to deliver the performance benefits essential for online success.

Solution: Migrating to Hyvä with JaJuMa’s expertise unlocked incredible performance gains and a superior user experience, showcasing a key reason Hyvä is transformative.

Results:

CLS

-100% 0.0
LCP

-50% 0.8
FCP

-46% 0.7
TTFB

-55% 0.4

Showcase 2: Weihnachtsstollen.de
Rapid Launch, A Core Hyvä Advantage

Weihnachtsstollen.de Hyvä success: storefront with performance charts showing LCP 0.8s and rapid launch.

Read Full Weihnachtsstollen.de Story →

Challenge: Launching a new Magento store swiftly for the seasonal peak, without compromising on speed or quality, is a significant Hyvä benefit many seek.

Solution: Leveraging our Hyvä Development Services, JaJuMa delivered a high-performance store for Weihnachtsstollen.de in record time, highlighting Hyvä's efficiency as a top reason for its adoption.

Results:

0 CLS
0.8s LCP
0.7s FCP
0.4s TTFB

Frequently Asked Questions (FAQ) about Hyvä Themes

Is Hyvä compatible with my existing third-party Magento extensions?

Many Magento 2 extensions, especially those that only modify backend logic or admin panel processes, will work seamlessly with Hyvä.

However, extensions that alter frontend blocks, themes, or rely heavily on Luma's JavaScript (like KnockoutJS or jQuery widgets) will likely require a compatibility module to function correctly with Hyvä's different frontend stack.

The good news is that the Hyvä community and extension vendors have created a large and growing number of compatibility modules (over 1,000 extensions are supported). For extensions without an existing module, one can often be created. JaJuMa can help assess your existing extensions and develop compatibility solutions where needed. Learn more about our Hyvä extension services.

What is the real cost of implementing Hyvä Themes?

The initial investment for Hyvä includes a one-time license fee of €1,000, the Hyvä Checkout has a one-time license fee of €1,000 + € 250 annually for support (per Magento installation). See official Hyvä Website.

Beyond that, development costs will vary based on the complexity of your store, design requirements, and the number of custom features or third-party extension compatibilities needed.

However, it's crucial to consider the total cost of ownership and ROI. Hyvä often leads to 30-50% savings in development efforts compared to Luma, lower ongoing maintenance costs, and increased conversion rates due to better performance.

This means the initial investment is often quickly recouped, delivering a strong long-term ROI. Some businesses even use strategies like Luma Fallback for certain sections (like checkout) to initially reduce development costs and launch faster. Contact us for a personalized quote.

How long does it take to build a new store or migrate an existing store to Hyvä?

Development time with Hyvä is significantly faster than with Luma or PWA solutions.

For a new store with a relatively standard set of features, a launch can be achieved in a matter of weeks. For example, JaJuMa successfully launched a high-performing Magento store for a client in just four weeks using Hyvä.

Migrating an existing Luma store will depend on its complexity, customizations, and the number of extensions requiring compatibility work.

However, the process is generally more streamlined due to Hyvä's simpler architecture. Our team at JaJuMa can assess your specific project and provide a realistic timeline.

Is Hyvä Themes suitable for Adobe Commerce (formerly Magento Enterprise)?

Yes, Hyvä Themes can be used with Adobe Commerce.

While the standard Hyvä Theme license covers Magento Open Source features, there is a separate offering called Hyvä Enterprise that extends compatibility to Adobe Commerce-specific features (and B2B functionalities).

This ensures that merchants using Adobe Commerce can also leverage Hyvä's performance and development benefits.

How does Hyvä compare to Progressive Web Applications (PWA) for Magento?

Both Hyvä and PWAs (like PWA Studio, Vue Storefront) aim to deliver fast, modern user experiences.

PWAs offer app-like features and can be extremely performant. However, PWA development is typically more complex, time-consuming, and expensive than building with Hyvä. Hyvä offers a more direct path to achieving outstanding performance and a modern UX within the familiar Magento monolith structure, often at a lower cost and with a faster time-to-market.

For many merchants, Hyvä provides a compelling balance of performance, development efficiency, and cost-effectiveness, making it a strong alternative to a full headless PWA implementation unless specific app-like offline capabilities are a primary requirement. You can read more in our guide to LCP optimization which touches on these aspects.

Does Hyvä Theme guarantee green Core Web Vitals?

While Hyvä Themes provide an excellent, performance-focused foundation designed to achieve green Core Web Vitals scores out-of-the-box, it's not an absolute guarantee.

The integration of third-party modules or customisations not built following the "Hyvä-style" performance principles can easily compromise and destroy these initial benefits.

Maintaining and enhancing Hyvä's speed requires specific Hyvä expertise and adherence to its development standards to ensure compatibility and preserve top performance.

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