Hyvä Commerce: The Definitive Guide to Magento's Next Evolution (Powered by JaJuMa Expertise)

Hyvä Commerce strategically bundles the renowned Hyvä Theme, the streamlined Hyvä Checkout, and the versatile Hyvä UI component library with powerful new admin-side and content management features features. These include a modern CMS with live preview, a customizable admin dashboard, an integrated image editor, and advanced media optimization tools.

This transformative suite aims to simplify store management, dramatically accelerate development, conquer Core Web Vitals, and ultimately boost your conversion rates. It offers a compelling, future-proof modernization path for all Magento merchants.
As official Hyvä Gold Partner, Technology Partner and active Core Contributor, JaJuMa isn't just observing this evolution - we're helping to shape it. This definitive guide draws upon our deep, hands-on expertise. We provide expert Hyvä Commerce implementation, develop custom extensions (like our Ultimate Image Optimizer and Power Toys that often preempt features on the official Hyvä Commerce's roadmap), and offer tailored Hyvä services to ensure you maximize every benefit Hyvä Commerce has to offer.
Dive in to discover how.

Introduction: Navigating the Magento Landscape in 2025

Key Takeaways
Introduction

• Magento's power is often hindered by Luma's performance and admin complexity.
• Hyvä Commerce emerges as a timely, holistic solution, enhancing Magento's frontend speed, backend efficiency, and content management.
• It addresses concerns about Magento Open Source's future and the potential Luma deprecation.

Magento has long been celebrated for its robust power and unparalleled flexibility, forming the backbone of countless successful e-commerce businesses.
However, as the digital landscape evolves, merchants and developers alike encounter persistent challenges.
Performance bottlenecks, particularly with the traditional Luma frontend, can severely impact user experience, Core Web Vitals, and conversion rates. Development can often feel complex and costly, and the out-of-the-box admin experience, while functional, hasn't always kept pace with modern usability expectations. 
Magento merchants are continually seeking ways to simplify their daily operations and accelerate the delivery of new features and improvements.

In this dynamic environment, the name "Hyvä" has become synonymous with a new era of Magento performance and modernization. It represents a significant leap forward, addressing many of the platform's inherent complexities. But what if you could elevate your Magento experience even further, transforming not just the frontend speed but also the backend efficiency and content management capabilities, all without the daunting prospect of a full replatform?

This is precisely where Hyvä Commerce enters the picture. It’s poised as the definitive answer for businesses looking to unlock a significantly enhanced, holistic Magento experience. 
The introduction of Hyvä Commerce is particularly timely. Concerns have been voiced within the Magento ecosystem regarding the platform's future direction, especially concerning support for Open Source users.  As Adobe increasingly tailors Adobe Commerce towards large enterprise clients, a potential gap emerges for small to medium-sized businesses (SMBs) that rely on Magento's inherent strengths but may feel underserved by the focus on higher-tier solutions.
Furthermore, with strong indications that Magento's default Luma theme may be deprecated in the future, the need for a viable, future-proof alternative becomes even more pressing.
Hyvä Commerce steps directly into this evolving landscape, offering a comprehensive suite of tools and enhancements designed to modernize Magento Open Source, making it more competitive, sustainable, and user-friendly for a broad range of merchants.

As long-standing pioneers in the Magento and Hyvä space, and as official Hyvä Gold Partner, Technology Partner, and Core Contributor, JaJuMa has been not only keenly observing but also actively contributing to this evolution.
This definitive guide distills everything merchants, developers, and e-commerce decision-makers need to understand about Hyvä Commerce: 
its core components, its transformative benefits, its exciting future roadmap, and, crucially, how to leverage this powerful suite with JaJuMa for unparalleled e-commerce success.

What Exactly is Hyvä Commerce? The Big Picture

Key Takeaways
What Exactly is Hyvä Commerce?

• Hyvä Commerce is a comprehensive Magento 2 suite (not just a theme update), bundling Hyvä Theme, Checkout, and UI with new admin/content features..
• It aims for faster, easier store management and superior UX, embodying the "Hyvä Way" of simplicity and performance.
• Built on Magento's strengths, it supports gradual adoption and PageBuilder compatibility.

To truly understand its transformative impact, it’s crucial to grasp what Hyvä Commerce is - and what it isn’t.
It’s far more than just an iteration of the already popular Hyvä Theme; it's a holistic enhancement for the entire Magento platform.

Defining Hyvä Commerce: A Comprehensive Suite, Not Just a Theme

Hyvä Commerce is a new, integrated product suite meticulously built on the foundations of Magento 2, compatible with both Magento Open Source and Adobe Commerce.
It strategically combines the proven strengths of existing Hyvä products with a host of new functionalities designed to revolutionize how stores are built, managed, and experienced.

At its core, Hyvä Commerce includes the renowned Hyvä Theme, the streamlined Hyvä Checkout, and the versatile Hyvä UI library - with a host of powerful new functionalities. These additions are specifically designed to revolutionize the admin experience, content management, and overall store operational capabilities..

The overarching goal, as stated by Hyvä, is clear: to empower merchants and developers "to build and manage your stores faster and easier and provide a better end-user experience", while also aiming "to maximise the power and scalability of the Magento Open Source platform". 

This isn't merely about patching existing issues; it's about providing a significant upgrade to both the frontend and backend user experience, making Magento feel more agile and contemporary without sacrificing its core robustness. This "revitalization layer" can substantially extend the lifespan and appeal of Magento stores, offering a compelling alternative to expensive and disruptive replatforming projects.

The Core Philosophy: Embracing The "Hyvä Way"

Hyvä Commerce is imbued with the distinct "Hyvä Way" - a philosophy centered on simplicity, exceptional performance, an outstanding developer experience (DX), and a superior user experience (UX).  It's about stripping away unnecessary complexity (often associated with Magento's Luma frontend) and focusing on what truly matters for e-commerce success. 

As the Hyvä team puts it, the suite is "Built from the ground up to ensure the best user experience and developer experience, The Hyvä Way".
This philosophy is underpinned by core values such as fairness, excellence, and a genuine concern for people's well-being, which translates into products that are not only powerful but also a pleasure to work with.

Built on Magento's Strengths, Modernizing The Entire Experience

A key aspect of Hyvä Commerce is that it leverages and builds upon Magento's well-established strengths: its robust architecture, battle-tested reliability, and inherent resilience. It is not intended as a replacement for Magento's core engine but rather as a sophisticated enhancement layer that "extends what's already there".

Hyvä Commerce "extends what's already there", ensuring it integrates smoothly with existing Magento setups and supports a gradual adoption process if needed. Importantly for many existing Magento users, the standard Magento PageBuilder remains fully supported and can be used alongside the new Hyvä CMS tools, offering flexibility during transition. This approach addresses potential concerns about compatibility or losing the foundational power that Magento is known for, positioning Hyvä Commerce as an evolution that enhances, rather than disrupts.

To further clarify the distinction, the following table outlines the core differences between Hyvä Theme and the broader Hyvä Commerce suite:

Unpacking the Suite: What's Inside Hyvä Commerce?

Key Takeaways
Unpacking the Suite

• Hyvä Commerce bundles foundational Hyvä Theme, Checkout, and UI for top frontend performance.
• Exclusive new admin/content tools (CMS with live preview, customizable dashboard, image editor, media optimization) revolutionize backend efficiency.
• These enhancements directly address Magento admin pain points, boosting usability and competitiveness.

Hyvä Commerce is a feature-rich suite designed to provide a holistic improvement to the Magento experience.
It bundles essential, market-proven Hyvä tools and introduces powerful new capabilities exclusive to the Commerce suite, especially for backend administration and content management.

The Foundation: Included Hyvä Staples (Already Valued by Thousands)

At its heart, Hyvä Commerce incorporates the foundational elements that have already made Hyvä a game-changer for Magento performance:

1. Hyvä Theme:
   This is the renowned lightweight and ultrafast Magento frontend replacement.
   Engineered with Tailwind CSS and Alpine.js, it enhances developer experience, significantly reduces time-to-market, and delivers dramatic in storefront performance and Core Web Vitals. A €1,000 value, included in your Hyvä Commerce subscription.
2. Hyvä Checkout:
   An optimized, developer-friendly checkout solution built with Magewire, AlpineJS, and Tailwind CSS that integrates seamlessly with Hyvä Theme. It offers faster load times (13x faster on mobile than Luma checkout) and highly customizable one-step or multi-step workflows, enhancing conversions at the most critical point. Typically a separate subscription or €1,000 license, included in Hyvä Commerce.
3. Hyvä UI:
   A comprehensive library of pre-built, functional UI components, based on Tailwind CSS,  packaged with Hyvä Theme.
   It includes elements like navigation menus, product galleries, headers, footers, sliders, and accordions, all with integrated Alpine.js logic. This significantly accelerates custom design and development. Included free with Hyvä Theme, and thus with Hyvä Commerce.

NEW & Exclusive to Hyvä Commerce: The Admin & Content Game-Changers

Beyond these foundational elements, Hyvä Commerce introduces a suite of new features primarily focused on transforming the Magento admin panel and content management capabilities.
These are the key differentiators that establish Hyvä Commerce as a distinct and more comprehensive offering:

The All-New Hyvä CMS: A Modern Content Editing Experience

This is arguably the most anticipated feature.
Hyvä CMS is a completely redesigned, high-performance content editor built to address common frustrations with traditional Magento content tools like Page Builder.
Key features include:

• Live Preview:
  Instantly see how content changes will appear on the frontend across different devices, store views, or languages, all without needing to save and refresh the page. This offers a massive workflow improvement for content creators.
• Simplified/Lightweight Content Types:
  Content structures can be defined efficiently, (e.g., using a single JSON file), making content modeling more straightforward and performant. Reusable components and flexible content blocks enhance consistency.
• Drafts & Version Control:
  Safely save work in progress without publishing it live and easily revert to previous versions of pages or CMS blocks with just a few clicks.
• User-Friendly Interface:
  While not a direct replacement for Magento's PageBuilder (both can run in parallel, allowing teams to choose the best tool for the job), Hyvä CMS offers a more intuitive experience, potentially including drag-and-drop functionality for content blocks, making it easier for non-technical users.
• Extensibility & Scheduled Publishing:
  Designed with developers in mind, allowing for customization and the addition of new functionalities to meet specific merchant requirements and includes features like scheduled content publishing.

Benefit for Merchants & Marketers:
Faster, more intuitive content creation and management, reducing reliance on developers and enabling greater marketing agility.

Revamped Admin Dashboard: Customizable, Insightful, and User-Specific

Hyvä Commerce introduces a modern, customizable, widget-based admin dashboard, moving away from the static nature of the default Magento dashboard.
Features include:

• Personalization & Dynamic Widgets:
  Individual user control over dashboard layout, drag-and-drop rearrangement of widgets, multi-store insights, and time-based reporting.
• Actionable Data & Quick Actions:
  Initial widgets include tracking for Core Web Vitals (CrUX data), Cart Conversion Rate analysis, and quick links to common tasks like catalog and content creation. Future plans include sales/marketing data widgets and ACL-based permissions.
• Site Health Checklist: Real-time overview of critical system components like cache and indexing status.

Benefit for Admins & Decision Makers: 
At-a-glance insights into store performance and health, streamlined workflows, and a more personalized and efficient backend experience.

The JaJuMa Angle:
While the new Hyvä Admin Dashboard is a significant step up, JaJuMa's suite of free Power Toys offers complementary, ubiquitous admin enhancements.
Tools like Quick Reindex, Cache Management, and dashboard-like reports (including for Real User and Performance Monitoring via our Real User Monitoring Power Toy, quick access to ChatGPT, Media Optimization Status, Spam- and Analytics Reporting, valuable quick actions as e. g. a Configuration Manager and many more tools and helpers) are available for admins anywhere throughout the backend AND frontend, providing an even more pervasive command center.

Integrated Image Editor: Quick Edits, No External Tools

A significant time-saver, Hyvä Commerce will feature a built-in image editor, powered by Filerobot, directly within the Magento admin.
This allows for:

• Direct Editing:
  Perform common image manipulations like resizing, cropping, applying filters, adding annotations, adjusting quality (brightness, contrast, hue, saturation, blur), and adding text without needing external tools.
• Non-Destructive Edits:
  Originals are preserved with automatic backups, allowing for easy reversibility.
• Seamless Integration:
  Integrated into the Magento media gallery and supports all CMS-managed content.

Benefit for Content Teams:
Drastically reduces time spent on image preparation and updates, streamlining content workflows.

Advanced Media Optimization: Storefront-Wide Performance Boost

To further enhance site speed and SEO, Hyvä Commerce includes native media optimization tools.
These tools aim to:

• Automate Optimization:
  Provide automatic image resizing based on usage context (categories, CMS components), compression, and quality adjustments.
• Modern Format Support:
  Convert images to next-generation formats like WebP, with AVIF support planned, for superior compression and quality.
• Comprehensive Control:
  Features include Command Line Interface (CLI)-based optimization, auto-optimization, resize-by-declarations (XML/JSON), queue-based optimization, and full storefront image standardization. Integration with CDNs is also envisioned.

Benefit for Performance & SEO:
Significantly improves site speed and Core Web Vitals by serving optimized images, directly impacting SEO and user experience without complex manual effort.

The JaJuMa Angle: JaJuMa Leads the Way in Magento 2 Image Optimization

At JaJuMa, we've been pioneers in Magento 2 image optimization. We introduced the first WebP image solution for Magento 2 back in 2018, followed by the first AVIF image integration in 2021.
Today, our Ultimate Image Optimizer extension delivers a comprehensive, all-in-one media optimization solution - designed to help your Hyvä Commerce store achieve top-tier visual performance from day one.

Our solution not only aligns with but goes beyond the official Hyvä Commerce roadmap. It offers the most advanced and feature-rich image optimization available for Magento 2, enhancing site speed, user experience (UX), and SEO performance like no other.

Refreshed Admin Theme: A Modern Backend Look & Feel

The Magento admin panel itself receives a visual overhaul, designed to be cleaner, more modern, and more intuitive to navigate. This aims to improve the daily working experience for all admin users, making Magento feel less dated and more aligned with contemporary web application design. Merchants can choose between Hyvä Commerce or default Magento/Adobe Commerce branding and even upload custom logos.

Benefit for Admin Users: 
A more pleasant, efficient, and less intimidating backend, improving productivity and reducing the learning curve.

These new features systematically target long-standing criticisms regarding Magento's admin experience and content management capabilities. By introducing a more user-friendly CMS, a customizable dashboard, an integrated image editor, and a visually refreshed admin theme, Hyvä is actively working to make Magento itself more competitive and enjoyable to use.

Why Hyvä Commerce is a Game-Changer for Magento Users

Key Takeaways
Why Hyvä Commerce is a Game-Changer

• Merchants gain blazing-fast performance (better SEO, conversions), simplified content management, and potential TCO reduction.
• Developers & Agencies benefit from superior DX, 30-50% faster TTM, a modern stack, and easier maintenance.
• Overall, Hyvä Commerce boosts team productivity, store profitability, and future-readiness.

The powerful features packed into Hyvä Commerce translate into significant, tangible benefits for everyone involved with a Magento store - from merchants and their internal teams to developers and creative agencies. It's not just about new tools; it's about transforming how Magento stores operate and perform.

Why Hyvä Commerce is a Game-Changer For Developers & Agencies:

• Improved Developer Experience (DX) & Faster Time-to-Market:
  Hyvä's modern stack (Alpine.js, Tailwind CSS) and reduced complexity result in significantly faster development cycles, often 30-50% faster than Luma builds.
  The Hyvä UI library further accelerates frontend work.
• Modern, Lean Tech Stack:
  Working with Alpine.js and Tailwind CSS, and Magewire (for Hyvä Checkout) is more efficient and enjoyable for developers compared to Magento's older default stack.
• Reduced Complexity & Easier Maintenance:
  A cleaner codebase makes Hyvä Commerce sites easier to maintain, debug, and upgrade, lowering technical debt.
• Greater Flexibility and Extensibility:
  Hyvä Commerce is designed for customization, integrating with existing Magento functionalities and a vast ecosystem of compatible extensions (over 1000+).
  The new Hyvä CMS is also designed for developer extensibility.

These developer experience improvements translate directly into tangible business advantages: faster, higher-quality builds, quicker TTM, and lower operational costs.

Hyvä Commerce vs. The Rest: Understanding Your Options

Key Takeaways
Hyvä Commerce vs. The Rest

• Hyvä Commerce is a full suite (Theme, Checkout, UI + new admin tools) via annual subscription, distinct from standalone one-time Theme purchases.
• It works with Magento Open Source & Adobe Commerce; Hyvä Enterprise is an additional add-on for specific Adobe Commerce features (B2B, Sensei).
• The new Hyvä CMS complements (not replaces) PageBuilder, offering a faster, often more intuitive alternative for content tasks.

The Hyvä ecosystem is rapidly evolving, offering several powerful solutions for Magento.
Understanding how Hyvä Commerce fits alongside other Hyvä products and existing Magento tools is key to making the right strategic decision for your store.

Hyvä Commerce vs. Standalone Hyvä Theme / Checkout / UI

Hyvä Commerce is the most comprehensive offering.
It includes Hyvä Theme, Hyvä Checkout, and Hyvä UI as foundational components. The crucial distinction is that Hyvä Commerce then adds all the new admin-side features - such as the modern Hyvä CMS, the revamped Admin Dashboard, the integrated Image Editor, and Advanced Media Optimization tools. Furthermore, Hyvä Commerce operates on an annual subscription model, which bundles these elements and provides ongoing updates and support.

In contrast, the standalone Hyvä Theme is typically available as a one-time purchase (around €1,000). Hyvä Checkout, if purchased separately, also has its own subscription or one-time fee with limited support. Hyvä Commerce essentially bundles these core frontend elements and significantly expands the offering with backend enhancements, simplifying the licensing for users who want the complete, integrated suite and continous innovation.

Hyvä Commerce vs. Hyvä Enterprise

Hyvä Enterprise is a specialized add-on specifically designed to ensure compatibility with Adobe Commerce-specific features.
These include functionalities like the B2B suite, Adobe Sensei Product Recommendations, and Adobe Live Search.

Hyvä Commerce itself is compatible with both Magento Open Source and Adobe Commerce. However, if a merchant is using Adobe Commerce and requires support for these particular Adobe-native enterprise modules, they would need to license both Hyvä Commerce and the Hyvä Enterprise add-on. For Magento Open Source users, or Adobe Commerce users not leveraging those specific enterprise modules, Hyvä Commerce alone is sufficient.

How Hyvä Commerce Complements (or offers an alternative to) Magento PageBuilder

The new Hyvä CMS introduced with Hyvä Commerce is not a direct, one-for-one replacement for Magento's existing PageBuilder that forces an immediate switch.
Instead, the two can run in parallel initially, and content teams can choose which editor is most appropriate for specific pages or content blocks.
However, for many common content creation tasks, especially those involving simpler content types or requiring rapid updates with live previews, Hyvä CMS is presented as a significant improvement in terms of speed, ease of use, and modern functionality. PageBuilder may still be preferred for highly complex, visually rich layouts that it was originally designed for, but many users will find Hyvä CMS a more agile and intuitive alternative for daily content operations.

The Future is Bright: The Hyvä Commerce Roadmap (2025 & Beyond)

Key Takeaways
The Hyvä Commerce Roadmap

• Hyvä Commerce has a dynamic roadmap; Early Access delivers core CMS, Admin Dashboard, Image Editor, and Media Optimization.
• Near-term (1-6 months from Feb 2025) expands these features (AVIF, more widgets) and adds merchandising/menu tools.
• Longer-term (6+ months from Feb 2025) includes advanced CMS hierarchy, customer segmentation, and enhanced navigation, powered by partnerships like Mollie.

Hyvä Commerce is an actively evolving platform with an ambitious roadmap , signaling a long-term commitment to innovation and Magento support. This forward-looking approach helps future-proof your investment. Always refer to the official Hyvä Product Roadmap for the latest updates.

Current Focus & Recently Added Features (Early Access)

Hyvä Commerce’s Early Access phase delivers core enhancements for immediate value:

• Hyvä CMS: Live preview, version control, reusable components, scheduled publishing.
• Revamped Admin Dashboard: Custom widgets, CrUX data, cart conversion analytics, quick actions.
• Integrated Image Editor: In-admin cropping, rotation, filters, and annotations.
• Advanced Media Optimization: Auto-resizing, WebP support, CLI tools.
• Refreshed Admin Theme: Modern UI with custom branding options.

What's Next? (Near-Term Outlook - Q3-Q4 2025)

• Hyvä CMS Enhancements: Templates, reusable snippets, output standardization.
• Admin Dashboard Expansion: New widget types (sales, marketing, trends), ACL-based access.
• Media Optimization: AVIF support, auto-optimization, resizing via XML/JSON.
• Category Merchandising: Visual product arrangement on PLPs.
• Linked Products: Variations (e.g., colors) displayed on PLPs with SEO-optimized URLs.
• Menu Builder: CMS-integrated tool for creating and managing navigation menus.

Looking Ahead (Long-Term Horizon - 2026 & Beyond)

• CMS Page Hierarchy: Parent/child structure with SEO-friendly URLs.
• Customer Segmentation: Rule-based content targeting with possible third-party integrations.
• Email Template Framework: Customizable transactional email system.
• Layered Navigation: Advanced filtering by multiple attributes, stock, and sale status.
• Social/Simplified Login: Apple/Google login and one-time email code support.
• Dashboard Enhancements: Multi-role dashboards with default views by role.
• Media Optimization Scaling: Queue-based optimization, storefront image standardization.

The Impact of Strategic Partnerships (e.g., Mollie)

The development and growth of Hyvä Commerce are also being fueled by strategic partnerships. A notable example is the collaboration with Mollie, a leading payment service provider.

This partnership is more than just financial backing; it's a strategic alliance aimed at addressing broader Magento ecosystem concerns, specifically focusing on the needs of small and mid-market (SMB) merchants.
The collaboration aims to provide a clear solution based on innovation, enhance the checkout experience with first-party support for Mollie payments within Hyvä Checkout, and help Hyvä scale its operations while importantly allowing Hyvä to remain a fully independent company.

This type of partnership signals Hyvä's commitment to building a robust and supportive ecosystem around Hyvä Commerce, making it a more attractive and turnkey solution for merchants.

Is Hyvä Commerce the Right Fit for Your E-commerce Business?

Key Takeaways
Is Hyvä Commerce the Right Fit?

• Ideal for Magento Open Source users, existing Hyvä adopters, and businesses prioritizing performance, lower dev costs, and modern UX.
• Perfect for Luma replatforming, new store builds, content-heavy sites, and growth-focused merchants.
• Key considerations include content migration strategies (especially from PageBuilder) and third-party extension compatibility.

Hyvä Commerce is designed with a broad range of Magento users in mind, but its benefits will resonate particularly strongly with certain merchant profiles and in specific use cases.
Understanding who stands to gain the most can help businesses make an informed decision about adoption.

Ideal Merchant & Business Profiles For Hyvä Commerce:

• Magento Open Source Merchants:
  This is a primary target group. Businesses using Magento Open Source who feel the platform's native feature development has slowed, or who are seeking a more modern, performant experience without the cost of Adobe Commerce, will find Hyvä Commerce particularly appealing.
  It offers a path to revitalization without needing to migrate to a different e-commerce platform.

• Existing Hyvä Theme or Hyvä Checkout Users:
  For merchants already leveraging the speed of Hyvä Themes or the efficiency of Hyvä Checkout, moving to the full Hyvä Commerce suite is a natural and seamless progression.

• Businesses Prioritizing Performance & User Experience:
  Any e-commerce operation struggling with slow load times on a Luma-based site, or those aiming to achieve and maintain excellent Core Web Vitals scores, will see significant advantages.

• Merchants Seeking Lower Development & Maintenance Costs:
  The streamlined development process (30-50% faster) and reduced complexity inherent in the Hyvä stack can lead to considerable savings in both initial build costs and ongoing maintenance.

• Startups and New Store Launches:
  For businesses launching new e-commerce ventures, building on Hyvä Commerce from day one ensures a modern, fast, and efficient foundation. JaJuMa's Takeoff package, for example, is specifically designed for such scenarios, offering a rapid and budget-friendly entry point to a high-performance Hyvä store.

• Agencies Seeking Efficient Client Solutions:
  E-commerce agencies looking for more efficient ways to build and manage high-performance Magento stores for their clients will also find Hyvä Commerce beneficial, particularly with the new CMS and admin tools empowering both developers and content teams.

Key Use Cases & Scenarios For Hyvä Commerce:

• Replatforming from Luma or Other Legacy Frontends:
  Migrating an existing Magento 2 store from the Luma theme (or another older frontend) to Hyvä Commerce can unlock dramatic improvements in site speed, user experience, and SEO rankings.
• New Magento Store Builds:
  When commissioning a new Magento store, opting for Hyvä Commerce ensures the site is built on a future-proof, high-performance architecture from the outset.
• Stores with Complex Content Needs:
  Businesses that rely heavily on content marketing, rich product descriptions, or frequently updated promotional content will benefit significantly from the capabilities of the new Hyvä CMS.
• Businesses Aiming for Aggressive Growth:
  The scalability, performance, and efficient management tools offered by Hyvä Commerce are well-suited for companies with ambitious growth plans.
• Merchants Focused on SEO and Organic Traffic:
  The inherent speed, excellent Core Web Vitals, and clean code structure of Hyvä provide a strong foundation for SEO success.

Considerations for Transition:

• Migration of Existing Content:
  For stores heavily reliant on Magento's PageBuilder or with extensive custom content types, a well-defined migration strategy will be necessary. 

  While Hyvä CMS can run alongside PageBuilder, transitioning content to leverage the new CMS fully requires planning. Expert partners like JaJuMa specialize in managing such content migrations smoothly.

• Third-Party Extension Compatibility:
  The Hyvä ecosystem has a rapidly growing number of compatible extensions (over 1000), and Hyvä itself is working on expanding module compatibility. However, a thorough audit of existing third-party modules is crucial. For any modules not yet compatible, solutions may involve finding alternatives, awaiting compatibility updates, or custom development. JaJuMa offers expert Hyvä compatibility services and custom Hyvä extension development to address these needs.
• "Early Access" Status & Expert Guidance:
  While robust and rapidly evolving, Hyvä Commerce is still in its "Early Access" phase.
  The scalability, performance, and efficient management tools offered by Hyvä Commerce are well-suited for companies with ambitious growth plans.
  Successfully navigating this requires a partner with deep, proven Hyvä expertise. JaJuMa's early adoption and core contributions ensure we can maximize benefits and mitigate any early-stage challenges.

The introduction of backend enhancements through Hyvä Commerce significantly broadens Hyvä's appeal.
Merchants whose primary pain points extend beyond frontend speed to include admin usability, content management, or media handling now have even more compelling reasons to consider the Hyvä ecosystem.

The introduction of backend enhancements through Hyvä Commerce significantly broadens Hyvä's appeal.
Merchants whose primary pain points extend beyond frontend speed to include admin usability, content management, or media handling now have even more compelling reasons to consider the Hyvä ecosystem.
The well-defined upgrade path for existing Hyvä users is a smart strategy, encouraging deeper adoption.
Nevertheless, the potential complexities underscore the value of partnering with an experienced agency like JaJuMa to de-risk and streamline the adoption process.

Getting Started with Hyvä Commerce: Licensing & Upgrade Paths

Key Takeaways
Getting Started with Hyvä Commerce

• Hyvä Commerce uses an annual subscription (approx. €2,500-€3,000/year), including all core components, new features, updates, and support.
• Existing Hyvä Theme/Checkout users get a seamless, fair upgrade with cashback/trade-in options.
• The upgrade involves minimal technical effort, as initial Commerce features are admin-focused.

Transitioning to Hyvä Commerce is designed to be a manageable process, whether for existing Hyvä users or those new to the ecosystem.
Hyvä has placed considerable emphasis on making the upgrade path smooth and financially viable.

Pricing Model Explained: Comprehensive Value

Hyvä Commerce is offered as an annual subscription. During its Early Access phase, a special price of €2,500 per year was available, with the standard pricing anticipated to be around €3,000 per year.  (It's always advisable to check the official Hyva.io website for the most current pricing information, as these figures can change.)

This annual subscription is comprehensive and includes:

• Access to the Hyvä Commerce codebase.
• Licenses for Hyvä Theme and Hvä Checkout (a combined value of ~€2,000 if purchased standalone) and the Hyvä UI component library (included with Hyvä Theme).
• All the new and exclusive Hyvä Commerce features (CMS, Dashboard, Image Editor, Media Optimization, Admin Theme refresh).
• Frequent updates with new features, improvements, and integrations as they are released according to the roadmap.
• Dedicated support from the Hyvä team and access to the private Hyvä community Slack channel, a valuable resource for help, discussion, and networking.
• Access to online documentation.

Seamless Upgrade for Existing Hyvä Theme & Checkout Licensees

A significant advantage and a testament to Hyvä's community focus is the smooth and financially considerate upgrade path for existing customers.
Hyvä has ensured that early adopters of Hyvä Theme and/or Hyvä Checkout are not penalized when moving to the more comprehensive Hyvä Commerce suite.

• Cashback Offer:
  Users who have already purchased Hyvä Theme (€1,000 ) and/or Hyvä Checkout (€1,000 ) licenses can trade them in for a credit that is applied towards their Hyvä Commerce subscription fee.  This effectively means they get value back for their previous purchases.
• No Financial or Functional Loss:
  This system is designed to ensure that users experience no financial or functional loss when deciding to adopt the extra features offered by Hyvä Commerce.
• Minimal Technical Effort:
  From a technical standpoint, the upgrade process itself is expected to require minimal effort, especially as many of the initial Hyvä Commerce features are focused on the admin panel and do not directly affect the live storefront code in a disruptive way.

This generous upgrade path fosters immense goodwill, significantly lowers the barrier to entry for Hyvä Commerce, and actively encourages users to transition to the new subscription model.

Adobe Commerce Considerations:

Hyvä Commerce is fully compatible with Adobe Commerce.
However, to leverage Adobe Commerce-specific features such as the B2B Suite, Live Search, and Product Recommendations with Hyvä's performance benefits, an additional Hyvä Enterprise license will be required alongside the Hyvä Commerce subscription.

Hyvä Enterprise itself will continue to be maintained, supported, and updated to align with the latest Adobe offerings, ensuring that Adobe Commerce users can also benefit from the Hyvä ecosystem.  This tiered approach allows Hyvä to cater effectively to both the Magento Open Source market and the more complex needs of Adobe Commerce users.

Key Steps in Planning Your Transition with JaJuMa:

Regardless of your starting point, a successful transition to Hyvä Commerce involves careful planning.
JaJuMa guides you through:

• Feasibility Study & ROI Analysis:
  Understand the specific benefits and potential return on investment for the business. JaJuMa offers specialized Hyvä Strategy & Consulting services that include feasibility studies.
• Technical Audit:
  A thorough assessment of your current Magento setup, including all third-party extensions, custom code, and integrations, is essential.
• Migration Planning:
  Develop a detailed plan for data and content migration. As noted, stores heavily using PageBuilder may require specific migration work for content to be compatible with the new Hyvä CMS. Similarly, a plan for ensuring all necessary third-party modules are Hyvä-compatible is crucial.
  JaJuMa provides expert Luma to Hyvä migration services.
• Choosing the Right Partner:
  The expertise of your implementation partner is paramount.
  As Official Hyvä Gold Partners, Technology Partners, and Core Contributors, JaJuMa can navigate complexities, ensure best practices, and maximize the benefits of Hyvä Commerce for your store.

Hyvä's pricing philosophy for Hyvä Commerce is to make it "affordable for as many merchants as possible".
This commitment to accessibility, combined with the thoughtful upgrade paths, aims to encourage broad adoption.

Why JaJuMa is Your Ideal Partner for Hyvä Commerce Success

Key Takeaways
Why JaJuMa for Hyvä Commerce

• JaJuMa offers unparalleled "Triple Hyvä Partnership" expertise (Gold, Tech, Core Contributor) and a proven track record.
• Proprietary extensions (Ultimate Image Optimizer, Power Toys) provide a "Hyvä Commerce Plus" experience, often preempting roadmap features.
• Comprehensive services, from strategy and custom development to the "JaJuMa Takeoff" package, ensure tailored, high-performance solutions.

Choosing the right technology is only half the equation; selecting the right implementation partner is equally critical to unlocking the full potential of Hyvä Commerce.
JaJuMa stands out as a premier partner, bringing a unique combination of deep expertise, innovative solutions, and a proven track record within the Magento and Hyvä ecosystems.

Our Unparalleled Expertise: The JaJuMa "Triple Hyvä Partnership"

JaJuMa's credentials in the Hyvä ecosystem provide you with unparalleled assurance:

• Official Hyvä Gold Partner:
  This prestigious status is a direct endorsement from Hyvä, recognizing JaJuMa's high level of expertise, successful implementations, and contributions to the Hyvä community.
• Official Hyvä Technology Partner & Core Contributor:
  Beyond partnership, JaJuMa is actively involved as a Technology Partner and has made Core Contributions to the Hyvä Theme itself. This signifies a foundational understanding of Hyvä's architecture and philosophy from the inside out.
  JaJuMa was, in fact, the first Magento extension provider to offer official Hyvä compatibility for its products.
• Pioneering Early Adopters & Proven Journey:
  JaJuMa embarked on its Hyvä journey early on (since April 2021), accumulating years of dedicated experience and innovation. We even created the @hyvanaut Twitterbot, a testament to our enthusiasm and engagement. 

These accolades aren't just badges; they represent a deep, verified expertise that translates into higher quality solutions and smoother project execution for our clients.

Read all about our Hyvä Journey and "Triple Crown"

Proven Track Record & Deep Hyvä Knowledge in Action

Our theoretical knowledge is backed by a strong portfolio of successful Hyvä projects.
We've helped numerous businesses transform their Magento stores, achieving remarkable performance gains and rapid development timelines.
Key Case studies include

• The "Project Rescue Accelerated to Light Speed" for Rosemarie Schulz,
  which saw dramatic improvements in Core Web Vitals (CLS to 0.0, LCP to 0.8s) on a cost-effective server, and
• The "Baking a Super-Fast Magento Store in Weeks" for Stollen Store,
  which launched in under four weeks on a limited budget, showcase our ability to deliver tangible results. 

We understand the common pain points of Magento users and precisely how Hyvä, and now Hyvä Commerce, provides effective solutions.

JaJuMa's Hyvä Extensions: Supercharging Your Hyvä Commerce Store

While Hyvä Commerce offers a wealth of out-of-the-box features, JaJuMa has developed an extensive suite of proprietary Hyvä-compatible and Magento Marketplaced approved extensions that can further enhance and customize your Hyvä Commerce setup.
These extensions often pioneer features ahead of the official roadmap and cover a wide range of needs:

• Performance Optimization:
  Our flagship Ultimate Image Optimizer (with advanced AVIF support ), Hyvä Inline CSS (for eliminating render-blocking CSS ), Back/Forward Cache, Smart Speculation Rules, and Page Preload extensions  are designed to push your site's speed beyond standard capabilities.
  JaJuMa's Ultimate Image Optimizer, for instance, already delivers comprehensive media optimization capabilities that meet and exceed those outlined in the Hyvä 
  It could be said that Hyvä is following JaJuMa's lead in this crucial area of performance enhancement, as we provide a complete, all-around media optimization solution today.

• SEO & UX Enhancements:
  Extensions for tasks like PRG Pattern Link Masking, Customer Satisfaction Feedback, and Auto Select Options.    

• Admin & Marketing Tools:
  Our popular Matomo Analytics integration offers privacy-focused, advanced analytics.
  The unique Category Grid Callouts extension allows injecting attention grabbing callouts and teasers into category grids.
  Furthermore, while Hyvä Commerce introduces a revamped Admin Dashboard, JaJuMa's suite of "Power Toys" already provides a highly effective alternative and enhancement to the standard admin experience, offering quick actions and dashboard-like reporting functions ubiquitously throughout the backend and even frontend.
  These tools offer a new UI paradigm for Admins, enabling quick actions, access to dashboard-like reporting functions (such as for Core Web Vitals, sales data via Matomo, or image optimization reports), and convenient bookmarks.
  Crucially, these Power Toys are available to administrators not just within a specific dashboard section but ubiquitously throughout the Magento backend and can even extend their utility to the frontend, offering a more pervasive and immediate command center for streamlined admin tasks.

These extensions are not just add-ons; they are innovations that deliver a "Hyvä Commerce Plus" experience.

Services Tailored for Your Hyvä Commerce Journey

JaJuMa offers a comprehensive range of services to support you at every stage of your Hyvä Commerce adoption:

• Custom Hyvä Commerce Development & Migration:
  Whether building a brand-new store or migrating an existing one, our team has the expertise to delivers bespoke solutions.    
• Advanced Performance Optimization Services:
  Leveraging our deep performance optimization expertise and proprietary tools (like our own Real User Monitoring solution).

The JaJuMa Takeoff Package: High-Performance Hyvä, Fast & Affordable

For a rapid, budget-friendly entry (under €5,000), the JaJuMa Takeoff package provides a complete, expertly configured Magento Hyvä store foundation.
It includes official Hyvä Theme & Checkout licenses (€2,000 value), JaJuMa's expert setup, exclusive no-code Hyvä UI Manager and Style Manager, Speed Boost suite, and admin tools.

Experience the JaJuMa Difference: Explore Our Hyvä Demo Shop

Witness the speed and modern UI/UX of a JaJuMa-implemented Hyvä store in our interactive Hyvä Demo Shop (frontend and backend).

Outperform the Competition: How JaJuMa Leverages Hyvä Commerce to Drive Your Growth

Adopting Hyvä Commerce with JaJuMa isn't just about new technology; it's about achieving tangible business outcomes that drive your growth and help you outperform the competition.

• Achieving Top Google Rankings:
  Site speed and Core Web Vitals are significant SEO ranking factors.
  Hyvä Themes, a core part of Hyvä Commerce, excel here, with over 50% of Hyvä stores hitting Google's CWV benchmarks.
  JaJuMa enhances this with specialized optimization services and proprietary extensions like Hyvä Inline CSS, our Ultimate Image Optimizer and the first and only Hyvä/Magento dedicated Real User Monitoring solution.
  Upcoming Hyvä Commerce features like CMS Page Hierarchy will further bolster your SEO capabilities.
• Establishing Unquestionable Authority:
  A fast, flawlessly performing website, built on a modern stack, signals credibility and professionalism to your customers.
  JaJuMa's meticulous implementation, adherence to best practices, and our own contributions to the Hyvä ecosystem (as Core Contributors) JaJuMa's meticulous implementation and own contributions to the Hyvä ecosystem solidify this authority.
• Driving Conversions and Sales:
  Site speed directly impacts sales (e.g., Vodafone's 8% increase with LCP improvement). Faster load times reduce bounce rates.
  The superior UX of Hyvä Themes and UI, plus the efficient Hyvä Checkout (all included in Hyvä Commerce), positively impact conversion funnels and reduce cart abandonment, leading to incrased revenue.
• Competitive Edge through JaJuMa's Unique Approach:
  When you partner with JaJuMa for your Hyvä Commerce implementation, you benefit from an added layer of optimization and unique functionalities derived from our proprietary tools and deep Hyvä-specific expertise.
  This ensures a tailored solution that competitors will find difficult to replicate, giving you a distinct advantage in the marketplace.

Your Journey with JaJuMa: Partnership for Peak Performance (Getting Started)

Ready to embark on your Hyvä Commerce journey and transform your Magento store?
JaJuMa offers several clear pathways to get started, ensuring a strategic and successful adoption:

• Personalized Consultation:
  Contact JaJuMa today to discuss your specific business goals and how Hyvä Commerce, expertly implemented by our team, can provide effective solutions.
  We'll help you understand the potential ROI for your unique situation.
• Experience Hyvä Live: Explore Our Demo Shop:
  Seeing is believing. Experience a JaJuMa-implemented Hyvä store firsthand (frontend and backend) to witness the speed, modern UI/UX, and enhanced admin capabilities.
• Strategic Planning: Request a Hyvä Feasibility Study & ROI Analysis:
  For businesses seeking a detailed assessment, our Hyvä Strategy & Consulting services include in-depth feasibility studies and ROI projections tailored to your Hyvä Commerce project.

Explore our comprehensive Hyvä solutions:

• Comprehensive Hyvä Services
• JaJuMa Takeoff Package
• Custom Hyvä Development & Extension Creation

JaJuMa emphasizes a partnership approach, acting as your strategic ally dedicated to achieving and maintaining peak performance and long-term e-commerce success with Hyvä Commerce.

Conclusion: Is Hyvä Commerce Right for Your Magento Store?

Key Takeaways
Conclusion

• Hyvä Commerce offers transformative speed, modern UX/DX, improved admin capabilities, and simplified content management for Magento.
• It's compelling for Magento Open Source merchants, Hyvä Theme users, agencies, and SMBs wanting Magento's power without enterprise complexity.
• Weigh subscription costs against ROI from higher conversions, lower dev/maintenance costs, and improved team productivity.
• Partnering with an expert like JaJuMa is key to maximizing Hyvä Commerce benefits.

Hyvä Commerce represents a significant and exciting evolution for the Magento platform.
It delivers on the promise of transformative speed, a modern user and developer experience, vastly improved admin capabilities, and simplified content management. For Magento Open Source merchants seeking a contemporary, high-performance platform, for development teams already leveraging the benefits of Hyvä Themes, for agencies looking for more intuitive and faster ways to manage client content, and particularly for small to medium-sized businesses wanting to maximize Magento's power without enterprise-level complexity, Hyvä Commerce presents a compelling and future-proof proposition.

While it involves an annual subscription, this investment should be weighed against the substantial potential ROI:
increased conversion rates driven by superior performance and UX, lower development and maintenance costs due to enhanced efficiency and a cleaner codebase, and improved productivity and satisfaction for merchant teams.

The inclusion of Hyvä Theme and Checkout licenses within the Commerce subscription further enhances its value.  

Ultimately, Hyvä Commerce is a bold step towards "making merchants' lives easier"  and, as some have suggested, offering potentially "the best version of Magento the world has ever seen".
It addresses key challenges, builds on proven strengths, and provides a clear, innovative path forward for Magento stores looking to thrive in 2025 and beyond.

If you're ready to elevate your Magento store to new heights of performance, usability and efficiency, Hyvä Commerce - implemented and expertly tailored by JaJuMa - is be the game-changing solution you've been waiting for.

Don't let your Magento store fall behind.
Contact JaJuMa today! to discuss your Hyvä Commerce project and receive a prsonalized consultation!

Frequently Asked Questions (FAQ) about Hyvä Commerce

Key Takeaways
FAQ

• Hyvä Theme is frontend; Commerce is a full suite (Theme, Checkout, UI + new backend/admin tools via subscription).
• Existing Theme/Checkout licenses can be traded for credit towards Hyvä Commerce subscription.
• Hyvä Commerce works with Adobe Commerce; Hyvä Enterprise add-on needed for specific Adobe B2B/Commerce features.
• New Commerce features (not in Theme): Hyvä CMS, Admin Dashboard, Image Editor, Media Optimization, refreshed Admin Theme.
• Hyvä CMS complements, not replaces, PageBuilder; both can run in parallel.