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Is your Magento
store lagging behind, frustrating customers and costing you sales?
You've chosen a powerful platform,
but its complexity can lead to slow load times that hurt your bottom line.
At JaJuMa, we are the architects who
unlock the speed trapped inside your store,
transforming it from a lagging liability into a high-performance, revenue-generating asset.
We don't just use Hyvä;
we help build it as Core Contributor.
Our unparalleled, verified expertise means we deliver solutions that others can't.
We engineer our own exclusive performance extensions.
Giving our clients a competitive edge that is unavailable anywhere else.
We were the first to bring innovations like AVIF image support and the Back/Forward Cache to Magento, setting new performance standards for the entire ecosystem.
Ready to See What Fast *Really* Feels Like?
Stop letting a slow website dictate your success.
Every millisecond of delay costs you conversions, rankings, and revenue.
At JaJuMa, we don't just follow best practices - we create them.
As official Hyvä Gold Partners, core contributors, and developers of our own
exclusive performance extensions, we possess a level of expertise that goes far beyond standard fixes.
We transform slow, frustrating Magento stores into high-speed, revenue-generating powerhouses.
Your frustration is validated by overwhelming data.
In e-commerce, speed isn't just a feature - it's the
foundation of profitability.
The financial impact of a slow website is staggering and directly measurable.
Conversions The percentage of users who take a desired action, such as making a purchase.
1-second delay
Bounce Rate The percentage of visitors who navigate away from the site after viewing only one page.
As load time increases from 1s → 3s
User Satisfaction
From 1-second delay or 3s total load time
Bounce Rate
At 10s load time vs 1s
A landmark study by Deloitte revealed that a 0.1-second improvement in site speed
can boost retail conversions by 8.4% and increase average order value by 9.2%.
Research shows that sites loading in one second can achieve conversion rates five times higher
than sites taking ten seconds.
In today's mobile-first world, patience is nonexistent.
Google's research shows that 53% of mobile users will abandon a site
if it takes longer than three seconds to load.
As load time increases from one to five seconds, the probability of bouncing skyrockets by
90%.
Speed is directly tied to trust and satisfaction.
A one-second delay in page load time can reduce customer satisfaction by 16%.
Nearly 70% of consumers admit that page speed directly impacts their
willingness to buy from an online retailer.
Your Magento store's slow performance isn't just an annoyance - it's a quantifiable financial drain.
Before exploring solutions, it is essential to define the problem in the only language that matters:
your bottom line.
Use our proprietary Web Speed ROI Calculator to see exactly how much revenue
you're leaving on the table. This tool moves beyond abstract metrics, translating your store's
current speed into concrete financial projections.
By inputting your domain, the calculator can fetch real-world performance data from the
Chrome User Experience Report, providing an instant, data-driven analysis of your potential revenue lift,
estimated ROI, and payback period from a performance optimization project.
This isn't just about fixing a slow website; it's about making a strategic investment in your growth.
The calculator below provides a personalized report that visualizes the financial impact, benchmarks your
performance against competitors, and estimates the positive environmental impact of a faster,
more efficient website.
It is the first step in transforming your performance from a cost center into a powerful profit driver.
If your Magento
store feels slow, you're not alone.
The platform's power and flexibility
come with inherent complexities that, without expert intervention, can cripple user experience and growth.
Most performance issues stem from key areas deeply embedded in the standard Magento architecture.
Understanding these root causes is the first step toward a permanent solution.
The primary source of slowness for many Magento stores is the default "Luma" theme. While functional, it was built on older technologies that are not optimized for modern performance standards, particularly the Core Web Vitals that Google uses to rank websites. This creates a significant "performance debt" that merchants must constantly pay down.
Beyond the frontend, the server and database form the engine of your Magento store. If this engine is not finely tuned, your site will sputter, no matter how optimized the frontend is.
The vast marketplace of third-party extensions is one of Magento's greatest strengths, but it is also a significant source of performance problems. Each module you add introduces new code to your store, and not all code is created equal. Poorly coded or conflicting extensions can introduce a host of issues, including:
A professional audit is critical to identify which extensions are assets and which are liabilities dragging your site's performance down.
A flawless launch and continuous peak performance are non-negotiable.
We adhere to a strict, professional workflow where all changes are first implemented on a dedicated
staging environment. This allows you and your team to review and
approve every optimization before it goes live.
After deployment, our work isn't over.
We use our Real User Monitoring (RUM) tool to track real-world performance improvements
and their impact on your key business metrics, like conversion rate and bounce rate.
And we provide ongoing support and strategic advice to ensure your Magento store remains
fast and scalable as your business grows.
This is where we master the user-facing experience and elevate your Core Web Vitals scores to more than only "Good."
Our team tackles the Luma frontend with a suite of
advanced optimizations designed to improve your key metrics.
We inline Critical CSS for instant rendering, defer non-critical assets, minify files to reduce server requests,
and convert all images to high-efficiency formats like WebP and AVIF.
This meticulous work directly improves your Largest Contentful Paint (LCP), Cumulative Layout Shift (CLS),
and the crucial new Interaction to Next Paint (INP) metric.
For a deeper dive into our techniques, our
comprehensive LCP optimization guide for Magento
showcases our expertise in this critical area.
With a clear diagnosis from the audit, we move to fortify your store's foundation.
This phase focuses on backend and server-level optimizations to ensure a rock-solid and responsive infrastructure.
Our experts fine-tune your entire tech stack, including server resource allocation and
PHP configuration to match Magento's specific demands.
We implement and configure advanced caching layers like
Varnish and Redis, which dramatically reduce server load and accelerate response times.
If needed we also set up and optimize a Content Delivery Network (CDN) to ensure your assets are delivered to customers from the closest possible location,
minimizing latency worldwide.
Finally, we perform database optimization,
cleaning out unnecessary log data and refining slow queries to make data retrieval as efficient as possible.
Our process begins not with assumptions, but with data.
We conduct a comprehensive audit that goes far beyond running a simple automated tool.
We meticulously analyze every component of your e-commerce ecosystem - your server environment,
Magento configuration, custom code, third-party extensions, database, and frontend assets - to build a
prioritized roadmap for improvement.
Our first step is always to deploy our proprietary
Real User Monitoring (RUM) tool, because lab data alone doesn't show the whole picture.
We need to see and measure the real-world performance your actual customers are experiencing to make optimizations that truly matter.
Unlock Your Store's Hidden Revenue
Your Magento store's performance is directly tied to your profitability. As Hyvä Core Contributors and developers of proprietary performance technology, we find and fix the deep-seated issues that standard agencies miss.
Partner with us to master your Core Web Vitals, boost conversion rates, and turn your website's speed into your most powerful competitive advantage.
| Common Performance Bottleneck | The JaJuMa Solution (Our Proprietary Extensions) |
Your Result |
|---|---|---|
| Guesswork vs. Real Data | Real User Monitoring (RUM) for Magento: Our proprietary tool captures performance data directly from your actual visitors' browsers, moving beyond misleading lab scores. Explore our Real User Monitoring Extension → |
Data-Driven Optimization. We pinpoint the exact bottlenecks that affect real customers, ensuring our efforts are focused on changes that tangibly improve user experience and conversion rates. |
| Slow Image Loading (Poor LCP & CLS) | Ultimate Image Optimizer: The first to bring automated, next-gen AVIF support to Magento, with intelligent fallbacks and automatic dimension setting for universal compatibility. Discover the Ultimate Image Optimizer → |
Industry-leading image compression. Your store benefits from the smallest possible file sizes, leading to the fastest possible Largest Contentful Paint (LCP) and the elimination of Cumulative Layout Shift (CLS). |
| Slow Back/Forward Navigation | Back/Forward Cache (BFCache) Extension: The most advanced BFCache implementation for Magento, holding a complete page snapshot in memory for instant restoration. Learn about the BFCache Extension → |
A flawless, app-like user experience. A massive boost to real-world Core Web Vitals scores, which are heavily influenced by the speed of back/forward browser navigation. |
| Laggy Page Transitions | Smart Speculation Rules Extension: Utilizes the cutting-edge Speculation Rules API to intelligently pre-render the page the user is most likely to navigate to next. See the Smart Speculation Rules Extension → |
Near-instantaneous page transitions. This creates a seamless, fluid browsing experience that delights users and measurably improves engagement metrics. |
We are experts at supercharging the standard Magento Luma theme.
We can make it faster.
But as your dedicated performance partners, it's our duty to show you the most
effective, sustainable path to long-term growth and profitability.
After diagnosing hundreds of Magento stores, it's clear there are two distinct approaches to achieving speed.
This is the comprehensive process we've detailed above.
It's a meticulous renovation of your existing frontend architecture.
We systematically patch, tune, and streamline a platform that is, by its nature,
fundamentally complex.
This approach yields significant and measurable results,
dramatically improving speed and Core Web Vitals.
However, it requires continuous effort and vigilance to fight against the inherent bloat of the Luma theme.
Think of it like turning a classic sedan into a race car.
It can absolutely be done, and the result will be impressively fast,
but you are still ultimately working with the original, heavier chassis.
This is the definitive, modern solution.
Instead of patching Luma's foundation, we replace it entirely with the
ultra-lightweight,
high-performance Hyvä frontend.
This approach eliminates the root cause of slow performance by design.
It was built from the ground up with a modern technology stack that discards decades of legacy code,
resulting in unparalleled speed, a superior experience for your customers,
and drastically lower development and maintenance costs for your team.
This is like building a Formula 1 car from the ground up.
It is engineered for pure, uncompromised performance from its very core.
While our Luma optimization service is best-in-class, a migration to Hyvä represents
the single greatest ROI for any merchant serious about Magento performance.
Choosing a performance partner is the most critical decision for your
Magento store's success.
We're not just another agency;
we are deeply embedded in the
Magento and Hyvä ecosystems as Hyvä Core Contributors,
Magento Association Bronze Members,
Mage-OS Contributors and recognized leaders.
Our unique credentials and proprietary technology provide a level of service
and results that others simply cannot match.
| Feature | Standard Agency Approach | The JaJuMa Advantage |
|---|---|---|
| Core Technology | Relies on a mix of third-party extensions and manual fixes. | Develops proprietary, high-performance extensions (e. g. Ultimate Image Optimizer, BFCache, Speculation Rules) for an exclusive edge. |
| Performance Measurement | Focuses on synthetic lab scores from tools like Lighthouse. | Focuses on Real User Monitoring (RUM) to measure and optimize for actual customer experience and business ROI. |
| Frontend Expertise | General Magento skills, primarily with the standard Luma theme. | Official Hyvä Gold Partner & Core Contributors with unparalleled, verified expertise in the world's fastest Magento frontend. |
| Optimization Strategy | Reactive, "whack-a-mole" approach to fixing isolated issues as they appear. | Proactive, holistic strategy based on a deep audit, with a clear, honest path to foundational excellence via Hyvä. |
| Process & Guarantee | Opaque workflow with potential for service disruptions. | Zero-Downtime Guarantee via a transparent, 4-step staged deployment process. |
We deliver tangible, data-backed results.
Our Magento expertise has transformed underperforming Luma stores into high-conversion powerhouses.
We took on a client whose standard Luma site was failing its Core Web Vitals and suffering from constant instability. Our deep audit identified the core architectural issues. In just 60 days, we orchestrated a complete turnaround by migrating them to a modern Hyvä frontend. The results were staggering: Cumulative Layout Shift (CLS) plummeted from a poor 0.3 to a perfect 0.0 - a 100% improvement. Largest Contentful Paint (LCP) was cut in half, dropping from 1.6s to a blazing-fast 0.8s.
Peak performance doesn't have to mean a six-month timeline. Leveraging our deep Magento expertise and a modern Hyvä frontend, we built and launched a fully custom, high-performance store for a client on a tight seasonal deadline, going from concept to live in under four weeks. The store ran flawlessly from day one, delighting customers with its speed and reliability during their busiest period.
Stop letting a slow website dictate your success.
It's time to uncover the hidden revenue locked within your Magento store.
Schedule your free, no-obligation performance audit with a JaJuMa expert today.
We'll analyze your site, identify your biggest opportunities, and show you a clear, data-driven path to a faster,
more profitable future.
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