📖 1. JaJuMa Matomo Analytics: Introduction & Key Capabilities

The JaJuMa Matomo Analytics extension provides a comprehensive and powerful integration between your Magento 2 store and Matomo, the leading open-source, privacy-focused analytics platform.

In today's e-commerce environment, merchants face a critical challenge:
How to gather accurate user data to make informed business decisions while simultaneously respecting customer privacy and adhering to regulations like GDPR.

Furthermore, adding third-party tracking scripts often degrades site performance, negatively impacting Google's Core Web Vitals and, consequently, your search engine rankings.

This extension is engineered to solve this exact problem.
It allows you to leverage the full power of Matomo analytics while giving you complete ownership of your data, ensuring you can build customer trust and remain compliant without sacrificing performance.

🔑 1.1 Core Features at a Glance

This extension provides a suite of highly flexible and powerful features that allow you to make full use of the most powerful open-source analytics solution:

• Privacy-First & GDPR Compliant:
  Gain full control over your customer data and easily configure settings to comply with strict privacy laws.
• Performance-Centric Design:
  Implement tracking with zero impact on your store's performance and Core Web Vitals scores.
• 100% Accurate E-Commerce Tracking:
  Utilize server-side PHP tracking to capture every single conversion, unaffected by client-side issues.
• AdBlocker Evasion:
  Employ Stealth Mode to proxy tracking requests, ensuring data completeness even from users with ad blockers.
• Complete Data Capture:
  Track restores from the browser's Back/Forward Cache (bfcache) as pageviews, closing a common gap in analytics.
• Full Matomo Integration:
  Seamlessly use the Matomo Tag Manager and even view your Matomo Dashboard directly within the Magento admin panel.

🧐 1.2 Understanding Your Matomo Setup

Before proceeding with the configuration, it's essential to understand that this extension connects your Magento store to a Matomo instance.
You must have a Matomo system ready. There are two primary ways to use Matomo:

This documentation applies to both setups.
The key is to have your Matomo URL and Site ID ready before you begin the configuration in Magento.

1.3 How This Documentation is Structured

This documentation is designed to be a complete resource for users of all skill levels.

• New Users:
  Start with this Introduction. The most important prerequisite is having a Matomo instance, which is covered in 1.2 Understanding Your Matomo Setup.
  Then, proceed to the General Configuration to connect your store.
• All Users:
  The Configuration sections provide a deep dive into every setting, broken down by function:
  • General Configuration,
  • Dashboard Integration,
  • Privacy Settings & GDPR Compliance,
  • JavaScript Tracking Configuration,
  • Stealth Mode: Bypassing AdBlockers section for details on bypassing ad blockers and setting up the high-performance standalone tracker script.
  • Advanced Tracking Features section for details on advanced tracking features.
  • E-Commerce Tracking
    and
  • Matomo Tag Manager Integration.
• Developers & Advanced Users:
  Refer to the
  • Matomo Tag Manager Integration section for details on Matomo Tag Manager Integration for Magento.
  • 6.4 High-Performance Tracking: The Standalone Script

1.4 How To Navigate The Extension

In the Magento Backend, you will find all extension features under the JaJuMa -> Matomo Analytics menu:

• JaJuMa -> Matomo Analytics -> Matomo Dashboard or
  Dashboard -> Matomo Dashboard
  To view your analytics directly in the Magento admin.
  (for details see Dashboard Integration)

• JaJuMa -> Matomo Analytics -> Configuration
  For JaJuMa Matomo Analytics configuration with 6 sections:
  • General Configuration,
  • Dashboard View,
  • Privacy,
  • JavaScript Tracking, Stealth Mode: Bypassing AdBlockers & Advanced Tracking Features
  • E-Commerce Tracking
    and
  • Matomo Tag Manager Integration.

📞 Need Help?

Still have questions or need help with your configuration? Our expert team is here to assist. Please don't hesitate to contact our support team for personalized assistance.