📖 1. JaJuMa Customer Satisfaction Feedback: Introduction

Standard web analytics tools are excellent at showing you what your customers are doing, but they can't tell you why. The JaJuMa Customer Satisfaction Feedback extension for Magento 2 is designed to bridge that gap.
It provides a powerful, flexible channel to collect both quantitative and qualitative feedback directly from your users, helping you understand their concerns, fix problems, and make sound business decisions based on real insights.

This documentation will guide you through every feature and setting to help you unlock its full potential.

🔍 1.1 The Problem: Why Standard Analytics Isn't Enough

While tools like Google Analytics show you metrics like bounce rates and exit pages, they don't explain the customer's frustration. A high exit rate on your checkout page is a symptom, but what's the cause? Is it a confusing shipping option? A broken discount code field? A lack of payment methods?

Most customers won't search for a contact form to complain; they'll simply leave.
This extension solves that problem by presenting an easy, low-friction feedback opportunity directly on the page where the customer is experiencing an issue or feeling satisfied.

🔥 1.2 The Solution: A Unique 3-Step Feedback Flow

To encourage participation, the extension uses a "playful" 3-step process that feels familiar to users of modern social media:

1. Simple Vote OR Survey:
   The user is first presented with a simple, engaging question and familiar icons (Thumbs Up/Down or Stars) OR predefined answer options.
   This makes it incredibly easy to leave initial quantitative feedback with a single click.
2. Invitation:
   After voting/selecting an answer, the user receives a thank-you message (or reply tailored to their selection) which then invites them to provide more detailed, qualitative feedback.
3. Detailed Form:
   If the user accepts, a simple form appears, allowing them to type a message and optionally leave contact details.

This flow maximizes the number of initial interactions while still providing a path for customers to share detailed thoughts, giving you the best of both worlds.

📍 1.3 Key Features & Scope

The extension is highly flexible, allowing you to place targeted feedback forms across your entire Magento 2 store.
You can add and configure forms for following layouts:

• Homepage
• Category Pages
• Product Pages
• Cart Page
• Checkout Page
• Success Page
• Other specific CMS Pages
• Custom Layouts defined by developers
  And
• Specific URL Paths using comma-separated lists or Regular Expressions

Each form can be configured independently, giving you granular control over the questions you ask and where you ask them.

📜 1.4 How This Documentation is Structured

This documentation is designed to be a complete resource for users of all skill levels.

• New Users: Start here with the Introduction to understand the core concepts.
• All Users: The Configuration sections provide a deep dive into every setting, broken down by function:
  • General & Global Configurations
  • Creating & Customizing Feedback Forms
  • Viewing & Managing Customer Feedbacks

🖥️ 1.5 How To Navigate The Extension

You can access all extension features from the Magento Admin Panel under the JaJuMa menu/jajuma-develop/magento-extensions/:

• JaJuMa -> Customer Satisfaction Feedback -> Configuration
  For enabling the extension and setting global color and field settings.
  (See our guide on General & Global Configurations)

• JaJuMa -> Customer Satisfaction Feedback -> Customer Satisfaction Feedback Forms
  To create, manage, and customize individual feedback forms for different pages.
  (See our guide on Creating & Customizing Feedback Forms)

• JaJuMa -> Customer Satisfaction Feedback -> Customer Satisfaction Feedbacks
  To view, analyze, and manage all the feedback submitted by your customers.
  (See our guide on Viewing & Managing Customer Feedbacks)

📞 Need Help?

Still have questions or need help verifying your system requirements? Our expert team is here to assist. Please don't hesitate to contact our support team for personalized assistance.