📈 7. Configuration: SEO Automation

Optimizing images for performance is only half the battle. To achieve maximum visibility in search engines, the context surrounding those images - specifically their filenames and alt texts - is critically important. The JaJuMa Ultimate Image Optimizer for Magento 2 includes powerful, automated features to handle image earch Engine Optimization (SEO), a function that often requires separate, dedicated extensions.

7.1 Why Image SEO Matters

• Google Image Search:
  Descriptive, keyword-rich filenames and alt texts are primary signals Google uses to understand what an image is about, helping your products rank in image search results and drive relevant traffic.
• On-Page SEO:
  Alt text provides context to search engine crawlers about the content of your page, reinforcing its topic and keywords.
• Accessibility:
  Alt text is essential for users with visual impairments who use screen readers. The screen reader reads the alt text aloud, describing the image to the user.

⚠️ Note: These features work by intercepting the image rendering process to display the new names and alt-texts on the frontend. Your original image files on the server are not renamed, and the original alt-text data in the database is not overwritten. This is a non-destructive process.

7.2 Rewriting Product Image Filenames

By default, Magento stores often uses non-descriptive image filenames (e.g., dsc-0123.jpg). From an SEO perspective, a filename like nike-air-zoom-pegasus-blue.jpg is far more valuable. This feature allows you to create such descriptive names automatically using product attributes.

Location: JaJuMa > Ultimate Image Optimizer > Search Engine Optimization > Rewrite Product Image Names

• Enable Product Image Name Rewrites:
  • Explanation: The master switch for this feature.
  • Options: Yes/No.
• Enable Rewrite Product Image Name On-The-Fly:
  • Explanation: For best performance on live sites, it's recommended to set this to "No" and rely on cron/CLI generation. Enabling on-the-fly rewrites can add a small overhead to uncached page loads.
  • Options: Yes/No.
• Product Image Name Pattern:
  • Explanation: Define the structure of your new filenames. You can use fixed text and embed product attribute codes enclosed in square brackets []. The extension will replace these placeholders with the actual product data.
  • Allowed characters: letters (a-z), numbers (0-9), dash (-), underscore (_), and square brackets ([]). Spaces will be automatically converted to dashes.
  • Example Pattern: [name]-[color]-[sku]
  • Resulting Filename: summit-watch-gold-24-wg03.jpg

7.3 Automatically Updating Image Alt-Texts

Image alt-texts are fundamental to both web accessibility and SEO. This feature lets you automatically generate informative, consistent alt-texts for your product images, saving countless hours of manual data entry.

Location: JaJuMa > Ultimate Image Optimizer > Search Engine Optimization > Update Image Alt-Texts

• Enable Update Product Images Alt-Texts:
  • Explanation: The master switch for automatically generating product image alt-texts.
  • Options: Yes/No.
• Enable Rewrite Alt On-The-Fly:
  • Explanation: Similar to filename rewrites, it's recommended to set this to "No" on live sites and rely on cron/CLI generation to ensure optimal performance.
  • Options: Yes/No.
• Image Alt-Text Pattern:
  • Explanation: Define the structure for your alt-texts using product attribute placeholders.
  • Allowed characters: letters, numbers, dash, underscore, square brackets, and spaces.
  • Example Pattern: Buy [name] in [color] - SKU [sku]
  • Resulting Alt-Text: Buy Summit Watch in Gold - SKU 24-WG03
• Enable Update CMS Images Alt:
  • Explanation: A powerful feature to fix missing alt-texts on non-product images (e.g., images in CMS blocks and pages). If an image is missing an alt-text, the extension will automatically use the image's Title (as defined in the Magento Media Gallery). If the title is also missing, it will fall back to using the image's filename.
  • Options: Yes/No.

📞 Need Help?

Having trouble with the setup? Check our Troubleshooting, FAQ & Best Practices for common solutions.

Still have questions or need help with configuration? Our expert team is here to assist. Please don't hesitate to contact our support team for personalized assistance.